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Our Blog

The Heavyweight Digital blog is your go-to source for the latest in digital marketing trends and insights. From SEO and PPC tips to the latest industry trends, this blog offers a wealth of knowledge for digital marketers looking to stay ahead of the curve. Whether you're interested in enhancing your conversion measurements with GA4, mastering SEO campaign management for 2024, or discovering hidden features in Google Ads that can transform your business, our digital marketing blog has you covered.

A beginners guide about how to create a Google Ads account and first campaign

19
Apr

How To Create A Google Ads Account and Campaign - A Beginners Guide

Increase website traffic through SEO

17
Apr

10 Proven SEO Strategies To Increase Website Traffic

How To Set Up Enhanced Conversions for Google Ads

9
Apr

How To Set Up Enhanced Conversion Tracking For Google Ads

25
Mar

How to Set Up Enhanced Conversions in GA4

SEO campaign management

18
Mar

SEO Campaign Management - How To Rank in 2024

Secret Google Ads Features

11
Mar

Transform Your Business with These Hidden Google Ads Features

SEO Guide for Beginners

27
Feb

The Ultimate SEO Guide for Beginners

26
Feb

How To Improve Google Ads Quality Score

ranking highly on search engine results pages in 2024

21
Feb

Top Trends in SEO You Can't Afford to Ignore in 2024

How long does it take for Google Ads to work?

13
Feb

How Long Does It Take For Google Ads To Work?

serp features rich snippets

22
Nov

What Are Rich Snippets?

SEO Checklist 2024

20
Nov

SEO Checklist 2024: Boost Your Rankings and Dominate Search Engines

lowered google ads cpc on computer

15
Nov

How to Lower Google Ads CPC and Boost Your ROI

paid ads using location and call extensions

5
Oct

Is Google Ads Still Worth it in 2023?

18
Sep

PPC Freelancer vs Agency: Which is Right for Your Business?

Google Ads Demand Gen

6
Sep

Google Ads Demand Gen

Google Ads

29
Aug

Google Ads Vouchers

ppc management software for ad campaigns and ad groups

22
Aug

PPC Management

Advertiser's ad auction on auction insights google ads

1
Aug

A Guide To Google Ads Auction Insights

Google Ads Search Certification

25
Jul

Google Ads Training Resources

google ai search

21
Jul

Revolutionising SEO: What Does Google AI Search Mean For SEO?

customer purchasing items online from ecommerce store

30
Jun

Mastering Google Customer Match Lists

What is GBRAID?

5
Jun

What is GBRAID?

woman browsing the internet on her IPad

18
May

What Is Ad Viewability? - Are Your Ads Truly Being Seen?

landing page open on a computer screen

4
May

Landing Pages vs Websites Which One Brings More Conversions?

facebook lite app on mobile

5
Apr

How To Invite People To Like A Facebook Page

Click Fraud Calculator

29
Mar

Click Fraud Calculator

27
Mar

Will Chat GPT Replace Content Writers?

How To Calculate CPM

23
Mar

CPM Calculator - Calculate Your Impression Costs

22
Mar

Why Can't I See My Own Google Ads?

13
Mar

Is It Bad To Pause My Google Ads Campaigns?

ad group lead form extensions google ad extensions google ads offers

22
Feb

Implementing Ad Extensions For Increased CTR

Business campaign settings, set bid adjustments google adwords, multiple schedules, adjust your ad schedule, google ads ad scheduling

21
Feb

Why Setting Up An Ad Schedule Is Important In Google Ads

reporting interface in ga4 compared to universal analytics has better features like the real-time report, landing pages

20
Feb

Reports In Google Analytics And How To Utilise Them

17
Feb

The Importance of Online Customer Reviews

tracking ROI

16
Feb

The Difference Between ROAS and ROI in PPC Marketing

2
Feb

Google Analytics: How does it work and why is it beneficial to Google Ads?

31
Jan

Revolutionising Analytics: How GA4 Features are Changing the Game

30
Jan

How To Setup Cross Domain Tracking GA4

How To Add Facebook Ads Pixel to WordPress

18
Jan

How To Add Facebook Pixel Code In WordPress

25
Nov

Digital Marketing Statistics & Insights 2022

TikTok Statistics

9
Nov

TikTok Statistics – Updated August 2023

Hide Who You Follow On Instagram

3
Nov

How To Hide Who You Follow On Instagram

Social Media Privacy

6
Oct

Social Media And Privacy

negative keywords

22
Aug

Negative Keywords: The Definitive Guide

Google Ads vs Facebook Ads

3
Aug

Google Ads vs Facebook Ads - Which is better for your business?

Hand holding a small globe showing South America.

8
Jun

Are Performance Max Campaigns Wasting Budget in Countries You Don’t Want To Target?

What is a Google Ads Performance Max Campaign?

7
Jun

What Is A Performance Max Campaign?

5
May

Facebook Are Changing Their Campaign Objectives

person with an internet browser open with google search engine

25
Apr

Why Is My Website Not Showing On Google?

CTR Manipulation Techniques

16
Mar

CTR Manipulation

11
Mar

Can I Still Create Expanded Text Ads?

How much does SEO cost?

10
Mar

SEO Pricing

person with an internet browser open with google search engine

26
Jan

Google Ads - Audience Segments

Microsoft BING Ads Tips

21
Sep

Top 10 Tips For Using Bing Ads

Google Ads ROAS Calculation

13
Jul

How To Calculate ROAS In Google Ads

4
Jun

Facebook Ads: iOS 14 Apple Update

27
May

LinkedIn Ads - Top 10 Ways To Find Your Target Audience

Google Ads

23
Apr

Google Ads- Incoming Keyword Behaviour Changes

What is Bot Traffic?

17
Mar

What Is Bot Traffic

10
Mar

Facebook Ads - Top 5 Benefits For Businesses

How to use Google Ads- 5 Tips to get you started

8
Feb

How to Use Google Ads - 5 Tips To Get You Started

What are Google Local Services Ads UK

5
Feb

What Are Google Local Services Ads?

What Does Trending Mean

25
Jan

What Does Trending Mean

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