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The Heavyweight Digital blog is your go-to source for the latest in digital marketing trends and insights. From SEO and PPC tips to the latest industry trends, this blog offers a wealth of knowledge for digital marketers looking to stay ahead of the curve. Whether you're interested in enhancing your conversion measurements with GA4, mastering SEO campaign management for 2024, or discovering hidden features in Google Ads that can transform your business, our digital marketing blog has you covered.

how to set up google search console
8
Jul

How to Set Up Google Search Console: A Beginner's Guide

Having a strong online presence is crucial for any business or website owner. With millions of searches happening every day, ensuring that your website is visible and accessible to...

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2
Jul

How to Exclude Mobile Apps from Performance Max Campaigns in Google Ads

Over recent years Google has phased out certain campaign types to introduce new and \u201cimproved\u201d options. Recently we said goodbye to Discovery campaigns which were...

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13
Jun

Mastering Keyword Research for Google Ads with the Keyword Planner - 2024 Update

If you are looking to drive targeted traffic to yours or your client's website through Google Ads, keyword research is a crucial first step. The Google Ads Keyword Planner is...

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set up call tracking for Google Ads
30
May

How To Setup Call Tracking in Google Ads

Call tracking plays a pivotal role in optimising the performance of PPC campaigns. When running campaigns in Google Ads, accuracy and effectiveness are paramount for running a...

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how to submit sitemap to google
15
May

How to Submit a Sitemap to Google Search Console

One of the foundational steps to ensuring your website is visible to your target audience involves using the tools provided by search engines, specifically Google. This guide will...

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A beginners guide about how to create a Google Ads account and first campaign
19
Apr

How To Create A Google Ads Account and Campaign - A Beginners Guide

Welcome to our step-by-step tutorial on creating a Google Ads account and launching your first campaign! Whether you're a small business owner, a marketing professional, or...

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Increase website traffic through SEO
17
Apr

10 Proven SEO Strategies To Increase Website Traffic

If you've ever felt like your website is sinking and traffic isn't going in the positive incline you want it to, you're not alone.But fear not, because we\u2019ve...

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How To Set Up Enhanced Conversions for Google Ads
9
Apr

How To Set Up Enhanced Conversion Tracking For Google Ads

Enhanced conversion tracking is a Google Ads feature that allows advertisers to measure more conversion actions across their sites with improved accuracy. It captures additional...

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25
Mar

How to Set Up Enhanced Conversions in GA4

Enhanced conversions in Google Analytics 4 (GA4) offers a way to improve the accuracy of your conversion measurement and enhance bidding strategies in Google Ads by utilising...

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SEO campaign management
18
Mar

SEO Campaign Management - How To Rank in 2024

In digital marketing, mastering SEO campaign management is crucial for businesses aiming to secure top positions in Google's search engine results pages (SERPs).As we step...

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Secret Google Ads Features
11
Mar

Transform Your Business with These Hidden Google Ads Features

In the digital landscape, staying ahead in the advertising game is not just a matter of choice but a necessity for businesses aiming for growth and visibility.Google Ads has long...

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SEO Guide for Beginners
27
Feb

The Ultimate SEO Guide for Beginners

If you've been feeling overwhelmed or confused by the world of SEO, you're not alone. Many people find the concept of search engine optimisation intimidating, but fear...

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26
Feb

How To Improve Google Ads Quality Score

Improving your Google Ads Quality Score is essential for optimising the effectiveness and cost-efficiency of your PPC campaigns. This detailed guide explores the critical aspects...

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ranking highly on search engine results pages in 2024
21
Feb

Top Trends in SEO You Can't Afford to Ignore in 2024

In the evolving landscape of digital marketing, search engine optimisation (SEO) remains a cornerstone for small businesses looking to establish a strong online presence. As a UK...

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How long does it take for Google Ads to work?
13
Feb

How Long Does It Take For Google Ads To Work?

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serp features rich snippets
22
Nov

What Are Rich Snippets?

Looking to up your SEO performance?When it comes to digital marketing, gaining a competitive edge in search engine ranking is paramount. One powerful tool at your disposal is the...

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SEO Checklist 2024
20
Nov

SEO Checklist 2024: Boost Your Rankings and Dominate Search Engines

Staying ahead of the competition in a fast-paced ever-changing world of SEO is key to keeping your website at the top. Our SEO Checklist 2024 provides you with essential tools,...

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lowered google ads cpc on computer
15
Nov

How to Lower Google Ads CPC and Boost Your ROI

Are you tired of watching your Google Ads CPC skyrocket while your ROI plummets? Don\u2019t worry - you\u2019re not alone. Many businesses struggle to strike the right balance...

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paid ads using location and call extensions
5
Oct

Is Google Ads Still Worth it in 2023?

Are you seeking new ways to enhance your business marketing, and increase enquiries and sales in 2023?Search engine and Google Ads advertising has become an indispensable tool for...

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18
Sep

PPC Freelancer vs Agency: Which is Right for Your Business?

Are you ready to take your online marketing game to the next level? Whether you're a small business trying to make a big impact or an entrepreneur looking to dominate the...

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Google Ads Demand Gen
6
Sep

Google Ads Demand Gen

Understanding how the Google Ads Demand Gen campaign type being launched September 2023 in BETA can benefit your business, means having a little extra knowledge about Google's...

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Google Ads
29
Aug

Google Ads Vouchers

What is a Google Ads Voucher Code?A Google Ads voucher code, also known as a coupon or promo code, is a monetary credit that can be added to an advertiser's account once they...

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ppc management software for ad campaigns and ad groups
22
Aug

PPC Management

How Can PPC Management Benefit Your BusinessDiscover the Power of Effective PPC ManagementAre you struggling to stand out and reach the right audience in the digital jungle?Have...

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Advertiser's ad auction on auction insights google ads
1
Aug

A Guide To Google Ads Auction Insights

Are you curious about how your Google Ads campaign compares to your competitors?Wondering how to gain an advantage in the bidding auctions and optimise your advertising budget?Meet...

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Google Ads Search Certification
25
Jul

Google Ads Training Resources

Are you ready to unlock the immense potential of your Google Ads account and take your online advertising game to the next level?Look no further!In this blog post, we will dive...

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google ai search
21
Jul

Revolutionising SEO: What Does Google AI Search Mean For SEO?

In the ever-evolving landscape of search engine optimisation (SEO), staying ahead of the curve is crucial for marketers and businesses striving to maintain a strong online presence...

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customer purchasing items online from ecommerce store
30
Jun

Mastering Google Customer Match Lists

How To Upload Customer Match Lists To Google AdsIn the vast and ever-changing landscape of digital marketing, the ability to reach the right audience at the right time has become...

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What is GBRAID?
5
Jun

What is GBRAID?

Understanding and Navigating Google AdsIn the vibrant world of PPC marketing, Google Ads stands as a giant; a tool with the potential to connect your business to millions of users...

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woman browsing the internet on her IPad
18
May

What Is Ad Viewability? - Are Your Ads Truly Being Seen?

Imagine this, you invest a significant portion of your online advertising budget into captivating ad campaigns, carefully crafting every piece of text and creative element. But...

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landing page open on a computer screen
4
May

Landing Pages vs Websites Which One Brings More Conversions?

In today's digital world, businesses are constantly seeking new ways to attract and retain customers online.One of the most important aspects of any online business strategy...

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facebook lite app on mobile
5
Apr

How To Invite People To Like A Facebook Page

The significance of likes cannot be overstated in these times because they play a crucial role in determining the success of a business page or profile on Facebook.Likes can serve...

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Click Fraud Calculator
29
Mar

Click Fraud Calculator

There's nothing more frustrating for PPC managers and advertisers than wasted ad spend. Unfortunately click fraud is a very real activity that can cost on average up to 20% of...

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27
Mar

Will Chat GPT Replace Content Writers?

Will AI language models such as Chat GPT eventually replace human writers? This question has sparked intense debate and speculation within the industry, with arguments for and...

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How To Calculate CPM
23
Mar

CPM Calculator - Calculate Your Impression Costs

What is CPM?CPM is an acronym for the term 'cost per mille'. Mille is the Latin word for thousand and this term is also referred to as "cost per thousand' and...

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22
Mar

Why Can't I See My Own Google Ads?

Google Ads is an extremely powerful tool that allows you to pay to show ads to users within your target market who are searching for specific search queries. You can use keywords...

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13
Mar

Is It Bad To Pause My Google Ads Campaigns?

As a digital marketing agency, we often get asked if pausing your PPC campaign on Google is going to affect your campaign's overall performance when you choose to return to...

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ad group lead form extensions google ad extensions google ads offers
22
Feb

Implementing Ad Extensions For Increased CTR

In the landscape of today's digital marketing formats, Pay Per Click advertising is one of the most effective methods of reaching your target audience and driving traffic to...

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Business campaign settings, set bid adjustments google adwords, multiple schedules, adjust your ad schedule, google ads ad scheduling
21
Feb

Why Setting Up An Ad Schedule Is Important In Google Ads

When it comes to setting up your Google Ads account, things can get complex and daunting very fast. Ad scheduling is an important feature within Google Ads that can assist you in...

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reporting interface in ga4 compared to universal analytics has better features like the real-time report, landing pages
20
Feb

Reports In Google Analytics And How To Utilise Them

Google AnalyticsGoogle Analytics 4 is a brand new property released by Google that will take over from Universal Analytics later this year. This most recent version of Google...

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17
Feb

The Importance of Online Customer Reviews

Online customer reviews have become an essential aspect of a business's success. They provide a platform for customers to share their experiences and offer feedback on...

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tracking ROI
16
Feb

The Difference Between ROAS and ROI in PPC Marketing

Measuring Ad Spend And PPC Marketing PerformanceBeing able to understand the importance of measuring your ad spending and your PPC marketing performance will allow you to maximise...

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31
Jan

Revolutionising Analytics: How GA4 Features are Changing the Game

Introduction to Universal Google Analytics and GA4Google Analytics is a web analytics service provided by Google that tracks and reports website traffic and website users. Since...

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30
Jan

How To Setup Cross Domain Tracking GA4

With the rollout of Universal Analytics around the corner, it is imperative to ensure you have set up conversion tracking correctly within your Google Analytics 4 property. Whilst...

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How To Add Facebook Ads Pixel to WordPress
18
Jan

How To Add Facebook Pixel Code In WordPress

So you have a fantastic website, a social media presence and you're ready to dip your toes into the world of Facebook advertising for the first time to help promote yourself...

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25
Nov

Digital Marketing Statistics & Insights 2022

Digital marketing is one of the most evolving industries to work in, so keeping up to date with recent digital marketing statistics is imperative for digital marketers to...

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TikTok Statistics
9
Nov

TikTok Statistics – Updated August 2023

TikTok is a popular video app which is currently one of the fastest growing social media apps available on the app store and Google play stores. The social media platform saw a...

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Hide Who You Follow On Instagram
3
Nov

How To Hide Who You Follow On Instagram

In a world where our privacy is so readily violated online, it is helpful to be able to control some elements of our online status and privacy. Instagram specifically, is quite a...

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Social Media Privacy
6
Oct

Social Media And Privacy

Looking at the development of web 1.0 to web 2.0 to the current web 3.0, we see how far the development of online communication has come.When reflecting on how quickly social media...

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negative keywords
22
Aug

Negative Keyword Lists For Google Ads

What are negative keywords? Why are negative keywords important in advertising? How do you use them when advertising your company? What are the risks and benefits when using...

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Google Ads vs Facebook Ads
3
Aug

Google Ads vs Facebook Ads - Which is better for your business?

Google Ads vs Facebook Ads. On the surface they're two very similar pay per click platforms designed to generate paid traffic toward a destination goal, whether that be your...

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Hand holding a small globe showing South America.
8
Jun

Are Performance Max Campaigns Wasting Budget in Countries You Don’t Want To Target?

Performance Max campaigns, also referred to as PMax, were introduced at Google Marketing Live in 2021 and were officially rolled out in November of that year. Despite being...

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What is a Google Ads Performance Max Campaign?
7
Jun

What is a Performance Max Campaign?

Google Ads are slowly introducing a new type of campaign known as performance max. This new feature first became available to some Google Ads accounts in November 2021, and at this...

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Facebook logo
5
May

Facebook Are Changing Their Campaign Objectives

Facebook will be condensing their campaign objective options from eleven to six campaign objectives that advertisers can choose from when setting up a campaign in Ads Manager. This...

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person with an internet browser open with google search engine
25
Apr

Why Is My Website Not Showing On Google?

You don\u2019t need to be a web expert these days to know just how important to your business it can be to rank on Google Search. Thousands of companies have based their entire...

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CTR Manipulation Techniques
16
Mar

CTR Manipulation

What is CTR Manipulation?There are many different SEO strategies which can help with ranking pages and help companies head towards reaching the first page for relevant Google...

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11
Mar

Can I Still Create Expanded Text Ads?

images::blog_images\/a0d4e196-026c-4fba-b934-61b969e2e67a.jpg","title":"a0d4e196-026c-4fba-b934-61b969e2e67a.jpg","path":"blog_images\/a0d4e196-026c-4fba-b934-61b969e2e67a.jpg","fi...

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How much does SEO cost?
10
Mar

SEO Pricing

Pricing for SEO can vary wildly between SEO agencies which can make choosing an SEO agency a real challenge for business owners. Whilst SEO pricing is a huge factor for most...

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person with an internet browser open with google search engine
26
Jan

Google Ads - Audience Segments

When you use Google Ads you may not know that there are a number of adjustments you can make that are not the most obvious to find. In this post, we will be showing you...

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Microsoft BING Ads Tips
21
Sep

Top 10 Tips For Using Bing Ads

When you think of digital advertising, most people\u2019s minds automatically go to Google, but did you know that Bing is the second largest search engine worldwide? Bing gets more...

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Google Ads ROAS Calculation
13
Jul

How To Calculate ROAS In Google Ads

Google Ads is a great digital marketing platform for products and services; not only with the goal of driving traffic to your site and increasing brand awareness but also in...

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4
Jun

Facebook Ads: iOS 14 Apple Update

Apple has now begun rolling out the iOS 14 update which is going to affect the Facebook Ads platform in a number of ways. While these changes are happening gradually, you can...

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Window with the LinkedIn Logo on
27
May

LinkedIn Ads - Top 10 Ways To Find Your Target Audience

LinkedIn Ads can be a great tool for businesses, however, unlike other ad platforms, LinkedIn brings the advantage of a set-up purely for business networking. LinkedIn Ads was...

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Google Ads
23
Apr

Google Ads- Incoming Keyword Behaviour Changes

Google have announced that they will begin to phase out the broad match modifier match type in favour of the phrase match expansion.Over the years, Google have made significant...

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What is Bot Traffic?
17
Mar

What Is Bot Traffic

What Are Bots?The internet is a place where billions of people are interacting all of the time. What can be achieved on the internet is limitless: posting images, conducting...

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Buttons with Facebook Likes and Facebook Logo on
10
Mar

Facebook Ads - Top 5 Benefits For Businesses

When it comes to digital marketing there are a number of different options, from Google Ads to paid socials like Facebook and Instagram, all of which can have a real impact on your...

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How to use Google Ads- 5 Tips to get you started
8
Feb

How to Use Google Ads - 5 Tips To Get You Started

Tip #1 - How to open a Google Ads account & claim \u00a375 in free Google Ads creditStep 1- If you don\u2019t have a Google account you can setup a Google account with this...

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What are Google Local Services Ads UK
5
Feb

What Are Google Local Services Ads?

If your business works within the service industry then you will have no doubt heard about Google\u2019s Local Services Ads (LSAs). Our ultimate guide to LSAs breaks down this new...

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What Does Trending Mean
25
Jan

What Does Trending Mean

What Does "Trending" Mean?Trending was a term unheard of until Social Networks that we know today were invented in the early 2000s. Before this, a few recognisable trends...

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