The Heavyweight Digital blog is your go-to source for the latest in digital marketing trends and insights. From SEO and PPC tips to the latest industry trends, this blog offers a wealth of knowledge for digital marketers looking to stay ahead of the curve. Whether you're interested in enhancing your conversion measurements with GA4, mastering SEO campaign management for 2024, or discovering hidden features in Google Ads that can transform your business, our digital marketing blog has you covered.
It's not always clear if VAT is included or how to account for it when using Google Ads. However, when UK businesses invest in Google Ads, understanding the VAT implications...
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There's nothing more frustrating for PPC managers and advertisers than wasted ad spend. Unfortunately click fraud is a very real activity that can cost on average up to 20% of...
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If you have been running Google Ads campaigns for a while, you've probably come across the Google Ads optimisation score column which displays a percentage out of 100%. This...
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In today's digital landscape, accurate conversion tracking is crucial for businesses to measure the success of their online marketing efforts. Businesses need a way for...
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When it comes to running ppc campaigns, every click counts toward influencing sales, impressions, and brand reputation. Something which is not often considered when analysing a...
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Are your Meta (Facebook and Instagram) ads stuck in the learning phase? Unfortunately, many advertisers experience trouble with getting their ad set to exit the Meta Ads learning...
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There are so many form options for your website, but whichever you choose, you want to make sure that true form submissions can be reliably tracked, especially if you are running...
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Google reviews play a crucial role in establishing credibility and attracting new customers. Positive reviews can boost your business visibility and reputation, making it more...
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WhatsApp, one of the most popular messaging apps globally, offers a free service to its users. However, its parent company, Meta Platforms Inc. (formerly Facebook Inc.), has...
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Step 1: Log in to Your Google Ads AccountFirst, you need to log in to your Google Ads account. Visit ads.google.com and enter your login credentials."}...
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Step 1: Log in to Your Google Ads AccountFirst, log in to your Google Ads account. Visit ads.google.com and enter your login credentials."}...
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Now we're past the midway point of the year, the landscape of SEO continues to evolve, driven by new technologies, changing algorithms, and shifting user behaviours....
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When looking to partner with a PPC agency, one of the major questions we're always asked is how much are your PPC management fees?Whilst there are many different pricing...
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Having a strong online presence is crucial for any business or website owner. With millions of searches happening every day, ensuring that your website is visible and accessible to...
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Over recent years Google has phased out certain campaign types to introduce new and improved options. Recently we said goodbye to Discovery campaigns which were replaced with...
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If you are looking to drive targeted traffic to yours or your client's website through Google Ads, keyword research is a crucial first step. The Google Ads Keyword Planner is...
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Call tracking plays a pivotal role in optimising the performance of PPC campaigns. When running campaigns in Google Ads, accuracy and effectiveness are paramount for running a...
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One of the foundational steps to ensuring your website is visible to your target audience involves using the tools provided by search engines, specifically Google. This guide will...
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Welcome to our step-by-step tutorial on creating a Google Ads account and launching your first campaign! Whether you're a small business owner, a marketing professional, or...
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If you've ever felt like your website is sinking and traffic isn't going in the positive incline you want it to, you're not alone.But fear not, because we\u2019ve...
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Enhanced conversion tracking is a Google Ads feature that allows advertisers to measure more conversion actions across their sites with improved accuracy. It captures additional...
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Enhanced conversions in Google Analytics 4 (GA4) offers a way to improve the accuracy of your conversion measurement and enhance bidding strategies in Google Ads by utilising...
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In digital marketing, mastering SEO campaign management is crucial for businesses aiming to secure top positions in Google's search engine results pages (SERPs).As we step...
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In the digital landscape, staying ahead in the advertising game is not just a matter of choice but a necessity for businesses aiming for growth and visibility.Google Ads has long...
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If you've been feeling overwhelmed or confused by the world of SEO, you're not alone. Many people find the concept of search engine optimisation intimidating, but fear...
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Improving your Google Ads Quality Score is essential for optimising the effectiveness and cost-efficiency of your PPC campaigns. This detailed guide explores the critical aspects...
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In the evolving landscape of digital marketing, search engine optimisation (SEO) remains a cornerstone for small businesses looking to establish a strong online presence. As a UK...
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Setting Realistic Expectations With A New Google Ads CampaignWith it's pay per click auction-style platform and specific targeting options and wide reach, it's no wonder...
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Looking to up your SEO performance?When it comes to digital marketing, gaining a competitive edge in search engine ranking is paramount. One powerful tool at your disposal is the...
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Staying ahead of the competition in a fast-paced ever-changing world of SEO is key to keeping your website at the top. Our SEO Checklist 2024 provides you with essential tools,...
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Are you tired of watching your Google Ads CPC skyrocket while your ROI plummets? Don\u2019t worry - you\u2019re not alone. Many businesses struggle to strike the right balance...
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Are you seeking new ways to enhance your business marketing, and increase enquiries and sales in 2023?Search engine and Google Ads advertising has become an indispensable tool for...
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Whether you're a small business trying to make a big impact or an entrepreneur looking to dominate the digital landscape, pay-per-click (PPC) advertising is your ticket to...
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Understanding how the Google Ads Demand Gen campaign type being launched September 2023 in BETA can benefit your business, means having a little extra knowledge about Google's...
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What is a Google Ads Voucher Code?A Google Ads voucher code, also known as a coupon or promo code, is a monetary credit that can be added to an advertiser's account once they...
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How Can PPC Management Benefit Your BusinessDiscover the Power of Effective PPC ManagementAre you struggling to stand out and reach the right audience in the digital jungle?Have...
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Are you curious about how your Google Ads campaign compares to your competitors?Wondering how to gain an advantage in the bidding auctions and optimise your advertising budget?Meet...
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Are you ready to unlock the immense potential of your Google Ads account and take your online advertising game to the next level?Look no further!In this blog post, we will dive...
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In the ever-evolving landscape of search engine optimisation (SEO), staying ahead of the curve is crucial for marketers and businesses striving to maintain a strong online presence...
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How To Upload Customer Match Lists To Google AdsIn the vast and ever-changing landscape of digital marketing, the ability to reach the right audience at the right time has become...
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Understanding and Navigating Google AdsIn the vibrant world of PPC marketing, Google Ads stands as a giant; a tool with the potential to connect your business to millions of users...
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Imagine this, you invest a significant portion of your online advertising budget into captivating ad campaigns, carefully crafting every piece of text and creative element. But...
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In today's digital world, businesses are constantly seeking new ways to attract and retain customers online.One of the most important aspects of any online business strategy...
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The significance of likes cannot be overstated in these times because they play a crucial role in determining the success of a business page or profile on Facebook.Likes can serve...
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Will AI language models such as Chat GPT eventually replace human writers? This question has sparked intense debate and speculation within the industry, with arguments for and...
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What is CPM?CPM is an acronym for the term 'cost per mille'. Mille is the Latin word for thousand and this term is also referred to as "cost per thousand' and...
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Google Ads is an extremely powerful tool that allows you to pay to show ads to users within your target market who are searching for specific search queries. You can use keywords...
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As a digital marketing agency, we often get asked if pausing your PPC campaign on Google is going to affect your campaign's overall performance when you choose to return to...
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In the landscape of today's digital marketing formats, Pay Per Click advertising is one of the most effective methods of reaching your target audience and driving traffic to...
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When it comes to setting up your Google Ads account, things can get complex and daunting very fast. Ad scheduling is an important feature within Google Ads that can assist you in...
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Google AnalyticsGoogle Analytics 4 is a brand new property released by Google that will take over from Universal Analytics later this year. This most recent version of Google...
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Online customer reviews have become an essential aspect of a business's success. They provide a platform for customers to share their experiences and offer feedback on...
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Measuring Ad Spend And PPC Marketing PerformanceBeing able to understand the importance of measuring your ad spending and your PPC marketing performance will allow you to maximise...
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What is Google Analytics?"}...
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Introduction to Universal Google Analytics and GA4Google Analytics is a web analytics service provided by Google that tracks and reports website traffic and website users. Since...
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With the rollout of Universal Analytics around the corner, it is imperative to ensure you have set up conversion tracking correctly within your Google Analytics 4 property. Whilst...
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So you have a fantastic website, a social media presence and you're ready to dip your toes into the world of Facebook advertising for the first time to help promote yourself...
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Digital marketing is one of the most evolving industries to work in, so keeping up to date with recent digital marketing statistics is imperative for digital marketers to...
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TikTok is a popular video app which is currently one of the fastest growing social media apps available on the app store and Google play stores. The social media platform saw a...
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In a world where our privacy is so readily violated online, it is helpful to be able to control some elements of our online status and privacy. Instagram specifically, is quite a...
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Looking at the development of web 1.0 to web 2.0 to the current web 3.0, we see how far the development of online communication has come.When reflecting on how quickly social media...
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What are negative keywords? Why are negative keywords important in advertising? How do you use them when advertising your company? What are the risks and benefits when using...
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Google Ads vs Facebook Ads. On the surface they're two very similar pay per click platforms designed to generate paid traffic toward a destination goal, whether that be your...
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Performance Max campaigns, also referred to as PMax, were introduced at Google Marketing Live in 2021 and were officially rolled out in November of that year. Despite being...
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Google Ads are slowly introducing a new type of campaign known as performance max. This new feature first became available to some Google Ads accounts in November 2021, and at this...
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Facebook will be condensing their campaign objective options from eleven to six campaign objectives that advertisers can choose from when setting up a campaign in Ads Manager. This...
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You don\u2019t need to be a web expert these days to know just how important to your business it can be to rank on Google Search. Thousands of companies have based their entire...
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What is CTR Manipulation?There are many different SEO strategies which can help with ranking pages and help companies head towards reaching the first page for relevant Google...
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Pricing for SEO can vary wildly between SEO agencies which can make choosing an SEO agency a real challenge for business owners. Whilst SEO pricing is a huge factor for most...
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When you use Google Ads you may not know that there are a number of adjustments you can make that are not the most obvious to find. In this post, we will be showing you...
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When you think of digital advertising, most people\u2019s minds automatically go to Google, but did you know that Bing is the second largest search engine worldwide? Bing gets more...
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Google Ads is a great digital marketing platform for products and services; not only with the goal of driving traffic to your site and increasing brand awareness but also in...
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Apple has now begun rolling out the iOS 14 update which is going to affect the Facebook Ads platform in a number of ways. While these changes are happening gradually, you can...
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LinkedIn Ads can be a great tool for businesses, however, unlike other ad platforms, LinkedIn brings the advantage of a set-up purely for business networking. LinkedIn Ads was...
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Google have announced that they will begin to phase out the broad match modifier match type in favour of the phrase match expansion.Over the years, Google have made significant...
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What Are Bots?The internet is a place where billions of people are interacting all of the time. What can be achieved on the internet is limitless: posting images, conducting...
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When it comes to digital marketing there are a number of different options, from Google Ads to paid socials like Facebook and Instagram, all of which can have a real impact on your...
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Tip #1 - How to open a Google Ads account & claim \u00a375 in free Google Ads creditStep 1- If you don\u2019t have a Google account you can setup a Google account with this...
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If your business works within the service industry then you will have no doubt heard about Google\u2019s Local Services Ads (LSAs). Our ultimate guide to LSAs breaks down this new...
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What Does "Trending" Mean?Trending was a term unheard of until Social Networks that we know today were invented in the early 2000s. Before this, a few recognisable trends...
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