Meta Ads is one of the major PPC platforms that encompasses Instagram, Facebook Ads and the Audience Network. If your Facebook Ads are falling short of expectations, then your account could benefit from a Meta Ads audit to review the performance of your Facebook and Instagram ads and uncover opportunities for optimisation. Conducting a Facebook ads audit is crucial for optimising ad performance, as it involves evaluating elements like audience targeting, ad creative, and campaign structure. By scrutinizing these elements, the audit aims to identify areas for improvement and uncover opportunities to enhance your Facebook Ads performance. Whether you’re looking to refine your ad creative or optimize your campaign structure, a Meta Ads audit provides the insights needed to elevate your Facebook advertising efforts. We will guide you through the steps needed to review your own Facebook Ads Manager. If you’re ads are still falling short, get in touch with one of our seasoned Meta Ads managers who will provide a comprehensive audit with actionable solutions.
The Meta Ads platform is always evolving, in 2024 alone, the platform faced multiple updates including stripping some Meta Ads campaign objectives that many advertisers would have been used to seeing over the years. This meant that when creating new prospecting campaigns, advertisers had fewer options to choose from. It is also important to conduct audits for PPC campaigns across major platforms like Google Ads to optimise performance and ROI for your overall digital marketing strategy. Therefore, it is crucial to regularly perform a Facebook Ads account audit to A) understand the platform and Facebook’s algorithm in-depth and B) ensure that your campaign structure is relevant to the current features within Facebook Ads Manager and stay ahead of the curve.
By skipping regular reviews, you leave your ad account liable for the following:
Not maximising your ROI as your strategies may not align with the latest advertising best practices within Meta.
Falling behind the competition. If your competitors are using Meta’s latest advancements to their advantage, their Facebook ad campaigns are likely to outperform yours.
Lack of optimised ad creative. Meta has a range of tools and indicators that can help you gain an insight into what ad creative type resonates best with your audience, failing to recognise this could lead to higher ad spend with little results.
Breaking Meta’s advertising policies. The platform is constantly amending its policies and regulations and failure to stay on top of this leaves your account open for suspension.
We often find that advertisers look at their campaigns with tunnel vision over time, leading to wasted ad spend and overlooked misconfiguration. Our comprehensive audit leaves no stone unturned, meaning you can expect to go away with a detailed report of your campaigns and actionable solutions to better them.
Don’t let underperforming campaigns drain your advertising budget and resources by allowing your account to lay dormant or overlooking areas for improvement.
Get in touch: 01245 206456
The first step to audit Facebook ads is to review the account setup in Meta Ads Manager. We will examine your campaign hierarchy, ad set organisation and objective to ensure that it aligns with your advertising goals. If your objective is misaligned with your goal, this automatically sets up your campaign for failure and will likely lead to poor campaign performance.
Event tracking is crucial for any Instagram or Facebook Ads campaign as it allows you to decipher what your actions website visitors are taking. To see what actions your website visitors are taking, you will need to either use the Facebook pixel or conversions API. We will review the event tracking and Facebook pixel you have set up to ensure that it is compliant with Meta's policies and tracks the correct events to ensure optimal success.
Meta has various audience targeting options including Advantage + audiences, lookalike audiences and remarketing audiences. All of Meta's audience targeting options can be used as powerful tools when applied correctly. We'll assess your audience segmentation strategies and identify opportunities for improvement. For example, if you have multiple ad sets targeting the same audience, this could lead to audience fragmentation and higher costs. You need to ensure that you are utilising a relevant audience for each ad set.
The first impression your audience has of your brand is your ad creative, followed by the ad text. Whether this be a single image or video, it needs to hook the user immediately and encourage them to perform your desired action. We will analyse your ad creatives across Facebook and Instagram to determine whether there is room for improvement such as reducing the ad frequency.
Analyzing ad performance and results is a critical step in the Meta Ads audit process. This involves a detailed review of key metrics to understand how well your ads are performing and where there might be room for improvement.
Start by reviewing essential ad metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). These metrics provide insights into the effectiveness of your ads and their impact on your business goals. Evaluate your ad spend and budget allocation to ensure it aligns with your business objectives and delivers a good return on investment.
By thoroughly analyzing ad performance and results, you can pinpoint areas for improvement and optimise your Facebook Ads performance.
If you have already completed your own Facebook ads audit, but, you have found that your campaign performance has not improved, then it may be time to turn to an established Meta Ads agency for guidance with a track record of managing multiple accounts across different industries.
We understand that every business is unique, therefore, our audits are customised to your specific goals and industry. Our experts stay ahead of the curve by expanding their knowledge on a regular basis and having a good relationship with Meta's support team, allowing us to gain insight into updates that are not public knowledge.
We start by understanding your business objectives and current advertising challenges. One of our experienced Meta Ads managers will then conduct a thorough analysis of your Facebook Ads account, examining every aspect of your campaigns, including conversion tracking, target audience, landing page and more!
Our findings will be compiled into a comprehensive report, highlighting key areas for improvement. Upon receiving your audit, your manager will be happy to answer any queries you may have and help you find the right solution to optimise your ad account.
Ready to Elevate Your Meta Ads Performance?
Get in touch: 01245 206456
Typically, we complete our comprehensive audit within 2 business days, depending on the complexity of your account.
While our audit provides detailed recommendations, implementation is not included. However, we offer ongoing Meta Ads management services if you'd like us to handle the optimisations for you.
Absolutely! Our Meta Ads Audit is scalable and beneficial for businesses of all sizes, from startups to enterprise-level companies.
We have experience working on all campaign types, from e-commerce to lead campaigns, we are able to tailor our approach to your business.
Our free Meta Ads Audit includes checks to ensure your Meta Ads are performing at their best. Our detailed Facebook and Instagram Ads review will focus on areas of improvement, identify where wastage is occurring and provide detailed information about campaign structure, configuration, conversion tracking, ad creative and more!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
