Pinterest is a visual platform which allows its over 430 million active monthly users to seek inspiration for various aspects of their day-to-day life to search, save and shop their ideas.
Just like advertising on other social media platforms, with Pinterest you can clearly define the target audience and put visual content in front of them to drive traffic to your brands website or landing pages, generate leads and increase sales.
While Google Ads and Meta Ads are more well known marketing channels. Pinterest Ads allow you to attract more customers by utilising their audience targeting options, as well as targeting customers by the keywords they are searching for within the platform.
As a platform there are numerous different campaign goals which Pinterest offers to its advertisers. Whether it's ecommerce businesses wanting to increase their online sales with shopping ads, or a business just looking to increase website traffic or brand visibility there is a campaign type for everyone.
When creating a Pinterest ads campaign, our specialist Pinterest advertising experts will hold an initial discovery call to clearly define your business objectives. This will allow us to come up with a marketing strategy which aligns with your goals for the platform. During this call we will also clearly define the target audience for the product or service your business offers to ensure only the most relevant people are being shown the ads. At campaign creation we will conduct in depth audience research to generate a highly engaged audience including your target customers.
Pinterest is a platform which heavily relies on visuals. As a digital agency we will work closely with you to create ads and provide new ideas which utilise both image and video pins. With our data driven approach we can also identify which ad formats work best with your marketing objectives to ensure you are getting the most out of your paid ads.
Although on the surface it may seem simple to create promoted pins and define an audience. As with other advertising campaigns it can be very easy to waste your marketing budget and not receive a return on ad spend. As a specialist Pinterest ads agency, we analyse campaign performance, identify which ad format yields positive outcomes and use key metrics to optimise these further.
As a certified Meta Ads Agency, why not combine both services for maximum exposure?
Get in touch: 01245 206456
Have you got an existing Pinterest account? We can provide an in-depth report on your current Pinterest Ads strategy and identity where we can help you get the most out of the platform.
Using a fixed fee model, we can provide fair monthly pricing. A monthly retainer is determined by existing account performance or through understanding your objectives.
We offer various options to work with us, starting with month-to-month. Our aim is to surpass your expectations to ensure we stay partnered for a long-term relationship.
Do you want to know why your Pinterest Ads are not producing the results you are looking for? Our Pinterest Ads experts can provide an in-depth analysis of your current campaign and highlight areas of improvement, or suggest alternative strategies to help reach your marketing goals.
Every Pinterest Ads account we work on is assigned 2x expert Pinterest managers. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing department.
Reporting is vital to measure the success of Pinterest campaigns. We are able to provide regular reporting on the performance of your Pinterest Ad campaigns and provide you with valuable insights. This keeps our clients up to date with account progress.
Understanding your business objectives is our immediate priority. For your Pinterest campaign to be successful, we need to gain a better understanding of your target audience, demographic, interests, behaviours and your campaign goals. If you're not sure about how to provide this information, don't worry, our Pinterest Ads managers are trained to gather this information and will conduct the call in such a way that through discussion, we will learn enough to build your advertising campaign.
Straight after the discovery stage, we will now have enough information about your business, prospects and objectives to be able to create a strategy that is unique to your business. We'll keep you informed and seek your approval for the audience and ad formats that we create. It's at this stage that we'll get a real understanding of the reach of your campaign as well as the visual content for this.
Your Pinterest Ads agency manager will create your ads using your images, stock images or through a mix of both. We will set up an easy way to share images and from learnings from previous stages, we'll create multiple ads using varying headlines, descriptions, ad copy, call to action buttons and images. It's vital at this stage that we create multiple ads to be able to test the best performing ads going forward. It's also at this stage that we'll create and install your Pinterest Tag which will help us configure conversion tracking to be able to measure performance, sales & optimise your paid ads.
Once your campaign has begun, data will start populating from the Pinterest Tag, essentially we'll be able to use this data to monitor user behaviour and determine whether people are interacting with your ads in the way we want. We can also use this to define the selected Pinterest audience, make adjustments according to data insights to optimise your Pinterest Ads. This will ensure you're getting the best from your marketing budget. Our ultimate aim will be to ensure your Pinterest Ads are running as efficiently as possible, the majority of time this means increasing conversion volume whilst reducing the cost per conversion, or increasing the overall return on ad spend.
Pinterest Ads are powerful tools for connecting your business with a vast and engaged audience. Pinterest combines sophisticated targeting capabilities which enable you to reach potential customers based on their demographics, interests, and behaviours, as well as the ability to target people by using keywords. The benefits are multifold: increased brand awareness, higher website traffic, lead generation, and ultimately, improved sales. Pinterest allows you to tell your story in a visually compelling way, ensuring your message resonates with the right people at the right time.
Budgeting for Pinterest Ads can vary widely depending on your business goals, industry, and competition. As a rule of thumb, we recommend starting with a budget that you are comfortable with - an entry level budget for Pinterest Ads would be £10 per day for testing purposes. Once we identify what works best, we can scale up to maximise your return on investment. Remember, the key is not just how much you spend, but how effectively you allocate that budget to reach your desired outcomes.
Targeting is the heart of any successful Pinterest Ads campaign. We use a combination of Pinterests powerful tools and our Pinterest Ads agency expertise to define your ideal audience. This involves analysing demographic data, interests, behaviours, and even specific actions users have taken online. We will also uncover relevant keywords your customers are likely to be searching within the platform. By creating detailed audience profiles and selecting the most relevant keywords, we will ensure your ads are seen by those most likely to engage with your brand. Continuous monitoring and refinement ensure your targeting remains sharp and effective.
Pinterest Ads offers a diverse array of ad formats to suit your business needs and creative vision. These include image ads, video ads, and carousel ads (which allow multiple images or videos in a single ad.) Each format is designed to capture attention and drive engagement in unique ways, whether through stunning visuals, compelling narratives, or interactive experiences. We’ll help you choose the right format to achieve your campaign objectives.
Measuring success goes beyond counting likes and shares. We focus on key performance indicators (KPIs) that align with your business goals, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and more. Using Pinterests analytics tools, we track these metrics in real-time, providing detailed reports and insights. This data-driven approach allows us to continually optimise your campaigns for maximum impact and efficiency.
The timeline for seeing results can vary based on factors such as your industry, campaign objectives, and ad quality. Typically, you might start noticing initial engagement within a few days, with more substantial insights and performance data emerging over the first couple of weeks. It’s important to allow for a testing phase to fine-tune targeting and creatives. Consistency and patience are key, as the best results often come from continuous optimisation and strategic adjustments based on performance data.
Our Free Pinterest Ads audit gives you a comprehensive overview on how your ads are performing. Our in-depth analysis will identify any areas of improvement. From the Cost Per Purchase to the Return On Ad Spend (ROAS), we’ll figure it out and give you a non-biased, honest review.
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
