LinkedIn is a heavily business-focused social media platform that has 310 million active monthly users. This makes the platform ideal for business to business (B2B) marketing and reaching out to working professionals.
Like with other platforms such as Meta Ads and Pinterest Ads, LinkedIn uses audience based targeting, compelling creatives alongside informative ad copy to help you reach your business goals and increase qualified leads.
Similar to other paid advertising platforms, LinkedIn Ads campaigns allow you to select from various different campaign goals. Whether your business needs are lead generation, awareness or engagement, there is a campaign type to suit everyone.
When it comes to creating your LinkedIn Ad campaign, our specialist LinkedIn advertising experts will hold an in depth discovery call to clearly define your business goals. This will allow us to produce a bespoke advertising strategy which aligns with what you hope to achieve from the campaigns. At this stage we will also clearly define the target audience most suited for your product or service to ensure only relevant LinkedIn users are shown you ads. By targeting the right audience, you can be sure that your are going to receive high quality leads.
As a LinkedIn Ads agency, we will not only work closely with you to generate a marketing strategy to suit your goals, we will also create the imagery required to portray your businesses message to potential customers and clients. By creating a selection of different ad types, such as single image ads and carousel ads, we can test different formats against each other and make data driven decisions based on the results.
Just like other paid social platforms, it is very easy to assume that boosting your posts to be sponsored content is the same as running a paid ads campaign. By relying on this method it will likely result in wasted advertising budget and a lower lead quality. This method of advertising also leads to limited ability for data analysis. To make LinkedIn Ads worth it
Not only are we an expert LinkedIn marketing agency, we also offer paid advertising on other social media platforms. By combining LinkedIn Ads with the likes of Pinterest Ads and Meta Ads, you all gain maximum exposure across all platforms. This also gives you the capability to retarget users who have interacted on your website from one avenue, and follow them across other platforms.
Get in touch: 01245 206456
Have you got an existing LinkedIn campaign? We can provide an in-depth audit on your current LinkedIn Ads strategy and identity where we adjust the strategy to help produce more leads.
Using a fixed fee model, we can provide a fair monthly management fee. A monthly retainer is determined by existing account performance or through understanding your objectives.
We offer various options to work with us, starting with month-to-month agreement. Our aim is to exceed your expectations and produce profitable results to ensure we stay partnered for a long-term relationship.
Are you looking for insight as to why your paid LinkedIn Ads are not producing the results you are looking for? Our LinkedIn Ads experts can provide an in-depth analysis of your current campaign and setup. We will then outline areas of improvement, or suggest alternative strategies to help reach your marketing goals.
Every LinkedIn Ads account we work on is assigned 2 dedicated account managers. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing team.
Reporting is vital to measure the success of any paid ad campaign, whether it be on Google Ads or LinkedIn. We are able to provide regular reporting on the performance of your LinkedIn Ad campaigns and provide you with valuable insights and suggestions to further improve campaign performance. This keeps our clients up to date with account progress.
Understanding your business objectives is our first priority to ensure all parties are on the same page. For a successful LinkedIn Ads campaign we need to gain a better understanding of your target audience, demographic, relevant interests, behaviours and your goals for the ads. If you're not sure about how to provide this information, don't worry, your dedicated account manager is trained to gather this information and will conduct the call in such a way that through discussion, we will learn enough to build your advertising campaign.
Straight after the discovery stage, we will now have enough information about your business and objectives to be able to create a strategy that is unique to your business. We'll keep you informed and seek your approval for the audience and ad formats that we create. It's at this stage that we'll get a real understanding of the reach of your campaign as well as the visual content for this.
Your LinkedIn account manager will create your ads using your images, stock images or through a combination of both. We will set up an easy way to share images and from learnings from previous stages, we'll create multiple ads using headlines, descriptions, ad copy, call to action buttons and images. It's vital at this stage that we create multiple ads to be able to test the best performing ad format to proceed with going forward. It's also at this stage that we'll create and install your LinkedIn Tag which will help us configure conversion tracking to be able to measure performance, sales & optimise your paid ads.
Once your campaign has gained traction, data will start populating from the LinkedIn conversion tag. We will then be able to use this data to monitor user behaviour and determine whether people are engaging with your ads in the way we want. We can also use this to refine the initial LinkedIn audience and make adjustments accordingly. This will ensure you're getting the best from your marketing budget by avoiding wasted ad spend. Our key aim will be to ensure your LinkedIn Ads are running as efficiently as possible. As a LinkedIn advertising agency we will strive towards getting you a high volume of enquires from prospective customers, for the lowest price.
Our Free LinkedIn Ads audit gives you a comprehensive overview on how your ads are performing. Our in-depth analysis will identify any areas of improvement.
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
