Protect your Google Ads against the effects of click fraud and ensure you’re getting the best from your PPC budget. Our PPC managers will look beyond the surface and advise best practices for campaign settings, as well as installing the UK’s leading anti click fraud solution - Click GuardianTM
Relying solely on Google Ads built-in invalid click system can leave your campaigns vulnerable. While Google does filter out some fraudulent clicks, the reality is that it often falls short in detecting more sophisticated forms of click fraud. Whether it’s competitors draining your budget, bots artificially inflating your costs, or malicious actors skewing your analytics, the standard protections provided by Google aren’t always enough to safeguard your budget.
Our advanced platform uses cutting-edge machine learning algorithms, real-time IP blocking, and device fingerprinting to identify and stop fraudulent clicks before they eat into your budget. Unlike Google’s system, which primarily focuses on generic invalid click detection, our solution provides in-depth analytics and granular insights that empower you to take control of your campaigns. By identifying suspicious patterns, blocking bad actors proactively, and delivering transparent reports, our tool ensures that every click you pay for is a genuine opportunity to convert.
Maximise your ROI and protect your ad spend with our tailored click fraud prevention technology. Don’t let click fraud sabotage your marketing efforts—take proactive measures today to keep your campaigns performing at their best.
Get in touch: 01245 206456
Heavyweight Digital are partnered with Click Guardian, one of the best software apps for the detection and prevention of click fraud. If you suspect click fraud is ruining your Google Ads campaigns then this is a powerful tool that will add a layer of protection to identify and protect against this growing problem. Click fraud protection works by monitoring all paid search traffic on your ads, analysing visitors’ behaviour and then going on to determine whether the visitor is legitimate or not. Should the visitor be committing click fraud, they will be blocked immediately to prevent further wastage.
From our experience, poor campaign configuration can be one of the most prominent contributors to click fraud. By default, setting up a campaign with Google Ads will often lead you down the path of Performance Max or campaigns with unnecessary features enabled, such as Google Display Network. Google claims: "Easy way to get additional conversions at similar or lower costs than Search with unused Search budget.", but the reality from our experience is that rarely does the display network switched on in this way add value. In fact, it opens you up to lower quality traffic and the potential to be affected by click fraud.
In addition to putting in click fraud software, we also spend the time analysing various timeframes to identify anomalies and unnatural patterns that stand out. We'll look at campaign configuration too, which is often a contributing factor to poor Google Ads performance. After taking an in-depth look at your PPC campaigns, we'll put together a plan to eradicate click fraud and deploy settings and strategies that will enhance the chance of your campaigns producing lower cost conversions, in a higher volume.
If your campaigns are set up perfectly, then this limits the opportunities for malicious actors to prey and as such will naturally reduce the risk of click fraud affecting your ad performance. Heavyweight Digital have a team of expert, experienced PPC managers who identify threats and trends during the course of regular optimisation. If detected, we can put in preventative systems and liaise with Google Support, providing all the necessary information for click fraud to be reported.
Digital ad fraud accounts for $1 for every $3 spent on digital ads (invesp)
The rate of fraudulent traffic on Android is 31% and 25% of iOS (Interceptd)
36% of display ad clicks are fraudulent (Lunio)
11% of search ad clicks are fraudulent or invalid (Lunio)
24% of total web bots are used for fraud and theft (Imperva)
It is estimated that about 43% of traffic is invalid traffic (Forbes)
To truly find out if click fraud is wasting your Google Ads budget, we're offering a free review service whereby we'll analyse the data in your account to identify anything that looks irregular. During this review, we'll score your account and give you actionable insights to put you in the best position to avoid click fraud.
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
