Facebook & Instagram are the two top social media platforms with over billion users spending over 2 hours per day.
Utilising Facebook to advertise your products or services is ideal for reaching your target audience. If you want to increase sales or enquiries, book a free consultation today with a Meta Certified agency.
Whilst there is an argument that Google holds more data than any other of the big tech companies, Meta certainly stores more information than most, which is why advertising on Facebook is such a great advertising tool, allowing targeting like no other ads platform.
When designing a Meta Ads campaign, our Meta Ads managers initially hold a discovery call to learn about your business and objectives. Armed with detailed information about what you're trying to achieve and who your target market is, we can then carefully build a refined audience based on interests, demographic and identify prospects based on their behaviour, interests, activities, and even shopping habits.
Sounds great, right? The only problem is, unless you're a Meta Ads advertising expert, it's really easy to waste your money. This is where partnering with a dedicated agency for professional Facebook ads management can really add value, Meta Ads management and continuous optimisation, we maximise your advertising budget to get the most out of the Meta ads platform for you.
Get in touch: 01245 206456
Have you got an existing Meta Ads account, we’ll provide an in-depth report on your current Meta ads strategy and identity where we can help you get the most out of Facebook & Instagram.
Using a fixed fee model, we can provide fair monthly pricing. A monthly retainer is determined by existing account performance or through understanding your objectives.
We offer various options to work with us, starting with month-to-month. Our aim is to surpass your expectations to ensure we stay partnered for a long-term relationship.
Every Meta Ads Account Manager is certified. Our Meta Ads agency provides all the necessary training to ensure your campaigns are a success. The training doesn’t stop there, we are constantly evolving in line with the Meta Ads platform.
Every Meta Ads account we work on is assigned 2x expert Facebook managers. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing department.
Reporting is vital to measure the success of Facebook campaigns. We are able to provide regular reporting on the performance of your Facebook campaigns. This keeps our clients up to date with account progress.
Understanding your objectives is our immediate priority. For your campaign to be successful, we need to gain a better understanding of your target audience, demographic, interests, behaviours and your campaign goals. If you're not sure about how to provide this information, don't worry, our Meta Ads managers are trained to gather this information and will conduct the call in such a way that through discussion, we will learn enough to build your campaign.
Straight after the discovery stage, we will now have enough information about your business, prospects and objectives to be able to create a strategy that is unique to your business. We'll keep you informed and seek your approval for the audience that we create. It's at this stage that we'll get a real understanding of the reach of your campaign.
Your Meta Ads agency manager will create your ad using your images, stock images or through a mix of both. We will setup an easy way to share images and from learnings from previous stages, we'll create multiple ads using varying headlines, descriptions, ad copy, call to action buttons and images. It's vital at this stage that we create multiple ads to be able to test the best performing ads going forward. It's also at this stage that we'll create and install your Facebook Pixel which will help us configure conversion tracking to be able to measure performance & optimise your Meta Ads.
Once your campaign has begun, data will start populating the pixel, essentially we'll be able to use this data to monitor user behaviour and determine whether people are interacting with your ads in the way we want. We'll make adjustments according to this data to optimise your Meta Ads to ensure you're getting the best from your budget. Our ultimate aim will be to ensure your Meta Ads are running as efficiently as possible, the majority of time this means increasing conversion volume whilst reducing the cost per conversion. In addition to running paid social campaigns, our organic social media management service can aid you in boosting your social media presence, thus increasing lead volume through organic channels.
Meta Ads, encompassing Facebook and Instagram Ads, are powerful tools for connecting your business with a vast and engaged audience. Meta's sophisticated targeting capabilities enables you to reach potential customers based on their demographics, interests, and behaviours. The benefits are multifold: increased brand awareness, higher website traffic, lead generation, and ultimately, improved sales. Meta Ads allow you to tell your story in a visually compelling way, ensuring your message resonates with the right people at the right time.
Budgeting for Meta Ads can vary widely depending on your business goals, industry, and competition. As a rule of thumb, we recommend starting with a budget that you are comfortable with - an entry level budget for Meta Ads would be around £10-£20 per day for testing purposes. Once we identify what works best, we can scale up to maximise your return on investment. Remember, the key is not just how much you spend, but how effectively you allocate that budget to reach your desired outcomes.
While both Facebook and Instagram Ads fall under the Meta umbrella, they cater to different audiences and use distinct creative formats. Facebook Ads are excellent for a wide range of objectives, including detailed targeting and various ad placements like news feed, marketplace, and video ads. Instagram Ads, on the other hand, shine with visually-driven content, appealing to a younger demographic that loves immersive experiences. By strategically leveraging both platforms, you can create a holistic campaign that captures attention across multiple touchpoints.
Targeting is the heart of any successful Meta Ads campaign. We use a combination of Meta's powerful tools and our Meta Ads agency expertise to define your ideal audience. This involves analysing demographic data, interests, behaviours, and even specific actions users have taken online. By creating detailed audience profiles, we ensure your ads are seen by those most likely to engage with your brand. Continuous monitoring and refinement ensure your targeting remains sharp and effective.
Meta Ads offers a diverse array of ad formats to suit your business needs and creative vision. These include image ads, video ads, carousel ads (which allow multiple images or videos in a single ad), slideshow ads, collection ads, and stories ads, to name a few. Each format is designed to capture attention and drive engagement in unique ways, whether through stunning visuals, compelling narratives, or interactive experiences. We’ll help you choose the right format to achieve your campaign objectives.
Measuring success goes beyond counting likes and shares. We focus on key performance indicators (KPIs) that align with your business goals, such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and more. Using Meta’s robust analytics tools, we track these metrics in real-time, providing detailed reports and insights. This data-driven approach allows us to continually optimise your campaigns for maximum impact and efficiency.
The bidding and auction process for Meta Ads is dynamic and competitive. When you create an ad, you set a bid that represents the maximum amount you’re willing to pay for a desired outcome, like a click or impression. Meta then enters your ad into an auction against others targeting the same audience. The winner isn’t just the highest bid; Meta also considers the ad’s relevance and estimated action rates to ensure users see high-quality, pertinent ads. This means a well-crafted ad with a moderate bid can often outperform a higher bid with less relevance.
The timeline for realising results can vary based on factors like your industry, campaign objectives, and ad quality. Typically, you might start noticing initial engagement within a few days, with more substantial insights and performance data emerging over the first couple of weeks. It’s important to allow for a testing phase to fine-tune targeting and creatives. Consistency and patience are key, as the best results often come from continuous optimisation and strategic adjustments based on performance data.
Our Free Meta Ads Audit gives you a comprehensive overview on how your ads are performing. Our in-depth analysis will identify any areas of improvement. From the Cost Per Purchase to the Return On Ad Spend (ROAS), we’ll figure it out and give you a non-biased, honest review.
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
