Whether you're new to Google Ads or have an ongoing campaign that you'd like to perform better, partner with Google Ads management specialists who will take the time to understand your business and your campaign objectives. We'll build a winning strategy, build your campaigns and optimise until we exceed your expectations.
Whether your objective is to generate leads or sales, lower cost per acquisition or drive new business, our team of Google Ads specialists can help!
Our Google Ads management service is great for both new advertisers, or businesses who have been running Google Ads and are looking for continuous improvement. You may have a lack of skilled Google Ads managers, have a limited advertising budget, or even a lack of direction, Heavyweight Digital will develop a well structured Google Ads campaign that’s appropriate for your business can provide ongoing optimisation as your business scales.
Get in touch: 01245 206456
Have you got an existing Google Ads account? We’ll provide a detailed free review identifying areas of wastage and improvements – completed in-house by an expert PPC manager.
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Using a fixed fee model, we can provide fair monthly pricing. Monthly fees are determined by existing account performance or through understanding your objectives.
We offer various Google Ads management options to work with us, starting with month-to-month. Our aim is to surpass your expectations to ensure we stay partnered for a long term relationship.
Every PPC account we work on is assigned 2x expert PPC managers. It’s our aim to be accessible at all times during the business week, effectively providing your own outsourced digital marketing department.
Reporting is vital to measure the success of PPC campaigns. We provide a reporting link that allows our clients to bring up on-demand reports whenever they need them, rather than waiting until the end of month!
We’ve teamed up with the UK’s leading anti click fraud solution, a useful addon to any Google Ads campaign to reduce budget wastage.
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The vast majority of our clients have at least one search ads campaign, purely because of their excellent effectiveness. There are varying strategies that incorporate search ads, including brand awareness and people who have real intent to buy or enquire. However, it’s not uncommon for advertisers to poorly configure this campaign type which can lead to less than desirable results. For search ads to be effective relies on comprehensive keyword research, excellent copywriting skills and expert data measurement and optimisation.
As part of an overall digital marketing strategy, display ads have their part to play in brand awareness and an active role in purchase intent. Where applicable, we utilise display ads to compliment other campaign types. Furthermore, the display network is also great for remarketing, a form of advertising extremely useful for keeping your brand at the top of your prospects mind. With cleverly created display assets, we can choose placements that are matched closely to your niche. If managed poorly, display ads can be wasteful making it important to use the experience and expertise of a dedicated Google Ads manager to get the best from this campaign type.
If you sell products, then Google Shopping ads can be a highly effective way of advertising. Ads appear within the shopping results at the top of Google as well as within the shopping tab, offering a dedicated area where like for like products can be compared and filtered by price, brand, colour, availability and so on. Google Shopping ads relies on Google Merchant Centre, a Google service designed to manage your products and feeds. Using an experienced Google Ads management specialist can be advantageous, especially when needing to comply with strict guidelines, policies and the technical nature of the pre-configuration which comes before shopping campaign build & optimisation.
Dynamic Search Ads offer a good way to meet the demands of searchers on Google looking for exactly what you offer. Ideal for advertisers with a well-structured website and/or a large inventory, Dynamic Search Ads uses your website content to target your ads and can help to fill in the gaps of your keyword search ads campaigns. Deployed correctly, this advanced campaign type can work well to support other campaign types. Typically, it’s unusual to see advertisers using this campaign type unless they’re experienced in Google Ads management.
If you’re looking to extend your reach, with the right assets advertising on YouTube can be valuable to target users based on groups, interests and locations. The most common barrier to entry is having content of a high enough quality. Whilst we do not offer a video content creation service, if you already have content then we are able to create ad campaigns on YouTube. Why advertise on YouTube? According to Statista 2022, over 2.6 billion people worldwide use YouTube once a month and technically YouTube is the second largest search engine, after Google.
In November 2021, Google officially launched Performance Max campaigns, having run in beta for a small subset of partners prior to the launch. For advertisers looking for the ultimate cross-channel advertising experience, Performance Max campaigns allow an advertiser to advertise on Google Search, Display, Video, Discover, Maps & Gmail, all through one campaign. Smart campaigns have also been updated to Performance Max which heavily relies on comprehensive user inputs and machine learning to deliver on specific goals that are defined at the start of the campaign.
We understand choosing a Google Ads management agency can be a minefield, with so much choice and differing opinions on how to get the best results from PPC ad spend, it's imperative to partner with an established Google Ads agency with a track record of running multiple accounts.
As a Google Premier Partner, our Google Ads managers start out by understanding your business and goals. Once this discovery analysis has taken place, we create Google Ads campaigns that generate the maximum return on ad spend. Using optimisation processes we have refined over many years, we continually optimise your Google Ads campaigns, analysing and reacting to data flowing into the account through Google Analytics and in-platform PPC data.
If you already have an existing Google Ads campaign, we offer a free review service. Our PPC managers will analyse every aspect of your Google Ads account from main structure to details such as bid strategy, keyword match type usage, ad creatives, audience and advanced bid adjustment usage. The results of Google Ads reviews can often uncover unexpected and surprising revelations, most commonly the lack of conversion data.
Lack of conversion data has a huge bearing on the measurability and overall campaign performance. This lack of campaign data severely limits the ability of any PPC manager to make decisions that have a positive impact and thus requires immediate attention. Our Google Ads management services include conversion identification, tracking setup and ongoing monitoring to ensure data is attributed correctly in your Google Ads account. This data doesn't stop at keyword level, credits are made through various touchpoints in the conversion process, as well as demographic, schedule, audience, device to name but a few.
Tools such as Google Tag Manager and Google Analytics are the foundation of being able to track campaign data effectively, thus allowing us to maximise performance through our tried and tested optimisation process.
Our Google Ads management services doesn't stop at campaign optimisation, we update our clients regularly, not just through statistical reporting but through face-to-face catchup calls held remotely or in-office. Our aim is not only to manage your Google Ads to the point where it's successful, but to stay in touch so you know what we've done and what we have planned to further improve your Google Ads campaign.
As well as Google ads management, we also offer META Ads management, search engine optimisation, bespoke web site design and landing page design.
Being recognised as a Google Premier Partner means that Heavyweight Digital are in the top 3% of Google Ads marketing agencies in the UK. To attain this coveted status we have to meet stringent performance targets, keeping our clients Google Ads accounts performance consistently higher than Google minimum scores.
Furthermore, there are also certification requirements that we always strive to exceed. Every one of our Google Ads account managers have certified in various specialisms from search, shopping and display, and everything in-between!
Ensuring our Google Ads managers are always at the top of their game, every member of the team ring-fence time out to ensure they're always learning and striving for the next certification. This is often through formal training but also time to keep knowledge current with the general digital marketing landscape.
Quite simply because we'll get the best results from your budget. Our experienced team are highly trained digital marketing experts who will structure your campaign in a way that will return the best possible results for your ad spend. If you've been using another Google Ads agency or self-managing your own Google Ads campaigns then we offer a free detailed Google Ads audit - the feedback you'll receive is detailed and will give you a very good indication of what we will do to help improve campaign performance.
Outsourcing your PPC might seem daunting, especially for those that self-manage google ads. However, doing what you do best and allowing us to do what we do best means you'll free up valuable time. Your campaigns will be managed to the highest standard and you will be updated along with progress.
Cost of managing Google Ads campaigns can vary depending on complexity and time requirements. To ensure we charge the right amount for Google ads management services, we review your existing campaigns or carry out a discovery call to understand your business and goals. Our charges for Google Ads management work on a fixed fee basis. More information about PPC pricing models here.
Get in touch: 01245 206456
A team of experienced Google Ads agency managers are assigned to every account to ensure campaigns are optimised wherever possible. This includes campaign building as well as daily routine optimisation.
A vital and often overlooked feature which is imperative to the success of any PPC campaign. We identify every goal and ensure it’s tracked as a foundation for future success.
We strive for continual improvement and constantly look to improve the campaigns we’re working on. Utilizing cutting-edge technology we use a multitude of tools to assist our PPC managers to look for opportunities to improve ROI.
Our free Google Ads Audit includes various checks to ensure your Google Ads are performing optimally. Our detailed audit will focus on areas of improvement, detect where wastage is occurring and provide information about the account structure, settings, conversion tracking, keyword usage, ad texts, bid adjustments and much much more!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
