Google Ads Training Resources
by Lucy Greenaway
Are you ready to unlock the immense potential of your Google Ads account and take your online advertising game to the next level?
Look no further!
In this blog post, we will dive into the best Google Ads training resources available to help you dominate the digital advertising landscape.
Whether you're a seasoned marketer or just starting out, these resources will equip you with the knowledge and skills needed to run successful Google Ads campaigns.
So, let's roll up our sleeves and get ready to learn from the masters!
Understanding the Power Of Google Ads Campaigns
Are you trying to figure out the best way to market your business online? Perhaps you're looking for some additional support with your first Google Ads Campaign.
Online advertising has emerged as a game-changer for businesses seeking to connect with their target audience effectively and can provide a drastic increase in your ROI. Unlike traditional advertising methods, online ads offer unparalleled opportunities to showcase products and services specifically to individuals who express genuine interest. Having this understanding will assist you in your Google Ads education and will allow you to utilise the tool to increase your brand visibility, better target your audience, increase your web traffic flow, target the right audience, track ad performance, and engage potential customers across various devices.
So now, let's move on to the courses we recommend.
Google Ads Academy (Free)
What better place to start than with the official Google Ads Academy?
This comprehensive training platform offers a range of courses and certifications tailored to different experience levels.
From the fundamentals of Google Ads course to advanced optimisation techniques, you'll find a wealth of knowledge at your fingertips. Most of the courses on this platform contain some of the ultimate Google Ads training you can find.
Best of all, it's completely free! The Google Ads Academy allows you to learn at your own pace while providing practical insights and tips from industry experts.
WordStream's PPC University (Free)
If you're looking for an in-depth understanding of the Google Ads platform and pay-per-click (PPC) advertising, WordStream's PPC University is a must-visit resource.
Created by Larry Kim, a renowned Google Ads expert, this online university covers a wide range of topics, including Google Ads & Facebook Ads.
Through informative articles, video tutorials, and webinars, you'll gain valuable insights into campaign optimisation, keyword research, ad copywriting, and much more.
The best part?
It's all free of charge!
Udemy's Google Ads Courses (Paid)
Udemy, the popular online learning platform, offers a wide selection of Google Ads tutorials and courses created by industry professionals.
If you're looking to learn PPC Ads campaign management, whatever stage you're at, these Google Ads courses provide comprehensive training, covering everything from beginner-level concepts to advanced PPC strategies. With the option to learn at your own pace, you can dive into topics like ad targeting, campaign structuring, and conversion tracking.
Although these courses come with a price tag, the investment is well worth it for the in-depth knowledge you'll gain. You'll also receive Google Ads certifications with these courses.
Google Skillshop (Free)
Looking to become a certified Google Ads professional?
Look no further than Google Skillshop!
This platform offers various learning paths and certifications to help you validate your expertise. From Search Ads to Display Ads, Video Ads to Shopping Ads, Google Skillshop covers it all.
The training material is interactive, engaging, and designed to equip you with practical skills that can be immediately applied to your Google Ads campaigns.
Plus, earning certifications adds credibility to your profile and boosts your professional reputation.
SEMrush Academy (Free and Paid)
SEMrush, a leading SEO and digital marketing tool, also offers a range of courses through its SEMrush Academy.
While they cover a wide range of topics, their Google Ads courses are particularly noteworthy. From the basics of setting up and managing PPC and SEO campaigns to advanced keyword research and competitor analysis, SEMrush Academy provides actionable insights for optimising your Google Search Ads performance. Some courses are free, while others require a subscription to access advanced material.
Mastering Google Ads is a game-changer in today's digital marketing landscape. The best Google Ads courses don't always have to be expensive, these handpicked training resources will equip you with the skills and knowledge needed to create effective campaigns, drive quality traffic, and achieve your advertising goals.
Whether you prefer free resources like Google Ads Academy and WordStream's PPC University or are willing to invest in paid courses like those on Udemy or SEMrush Academy, there's something for everyone.
Remember, learning is an ongoing process. Keep yourself updated with the latest industry trends, experiment with different strategies, and continually refine your skills to stay ahead of the competition. Embrace the power of Google Ads, and let it propel your business towards success.
Best Google Ads Courses
Whilst we've listed what we consider to be some of the best Google Ads training courses already, there are still huge opportunities to learn, whether that be through ones we've already discussed or even in-person training courses.
If you've already been running Google Ads campaigns and you have something specific you're trying to do, often platforms such as YouTube or forums can provide answers to specific questions. Learning Google Ads is a constant process, especially if you are to run successful campaigns over a long period of time.
Our 3 Top Google Ads Tips
The landscape is constantly changing as digital marketing matures, and what works today may not tomorrow. However, if we had to give 3 top tips that we think will stand the test of time and are current as of July 2023:
Tip 1
Ensure you have conversion tracking set up properly - it's the foundation of any successful marketing campaign. Quite simply, if you can't measure your campaigns then how can you improve them?
Tip 2
Experiment, experiment, and then experiment some more.
There are so many places that you can a/b test one thing against another. The most obvious places are ads and strategy. Starting a campaign on an automated strategy with no conversion data might not work great, but if you have conversion data then why not run a 50/50 experiment and test one strategy against another?
For example, you might test manual bidding vs max conversions. Once you have a positive or negative outcome, why not experiment further and measure whether you can further improve your Google Ads campaign performance?
Tip3
Never discount how much the landing page or website has a bearing on the success of your campaign.
This is one of the most overlooked areas of Google Ads that we see every day. You can spend months training and years experimenting with Google Ads, but unless you recognise the website/landing page has a massive impact on the success of your campaign performance, then you might just conclude that Google Ads doesn't work.
Haven't got the time to learn PPC or to become Google Ads Certified?
Whilst there are some fantastic free Google Ads training programs available, more than we can list in one blog post, sometimes you either haven't got the time, or your time is better spent on building and running your business.
In this situation, you have options!
Rather than spending hours searching for the best Google Ads courses and time committed to training, you can tap into agencies' experience where seasoned Google Ads managers have already qualified and spent their whole careers managing Google Ads accounts on behalf of businesses.
The purpose of outsourcing your Google Ads management is to ensure you have ad campaigns that hit the ground running, having benefited from tried and tested processes such as keyword research techniques, strategy planning, and execution.
Experienced PPC managers often have worked in your industry previously or are working on campaigns already in different geographical locations. Tapping into that level of know-how cuts out the need to learn Google Ads and become certified yourself.
