Lucy Greenaway's Blog Posts
Feb
How To Improve Google Ads Quality Score
Improving your Google Ads Quality Score is essential for optimising the effectiveness and cost-efficiency of your PPC campaigns. This detailed guide explores the critical aspects...
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Feb
Top Trends in SEO You Can't Afford to Ignore in 2024
In the evolving landscape of digital marketing, search engine optimisation (SEO) remains a cornerstone for small businesses looking to establish a strong online presence. As a UK...
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Feb
How Long Does It Take For Google Ads To Work?
Setting Realistic Expectations With A New Google Ads CampaignWith it's pay per click auction-style platform and specific targeting options and wide reach, it's no wonder...
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Nov
What Are Rich Snippets?
Looking to up your SEO performance?When it comes to digital marketing, gaining a competitive edge in search engine ranking is paramount. One powerful tool at your disposal is the...
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Oct
Is Google Ads Still Worth it in 2023?
Are you seeking new ways to enhance your business marketing, and increase enquiries and sales in 2023?Search engine and Google Ads advertising has become an indispensable tool for...
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Aug
PPC Management
How Can PPC Management Benefit Your BusinessDiscover the Power of Effective PPC ManagementAre you struggling to stand out and reach the right audience in the digital jungle?Have...
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Aug
A Guide To Google Ads Auction Insights
Are you curious about how your Google Ads campaign compares to your competitors?Wondering how to gain an advantage in the bidding auctions and optimise your advertising budget?Meet...
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Jul
Google Ads Training Resources
Are you ready to unlock the immense potential of your Google Ads account and take your online advertising game to the next level?Look no further!In this blog post, we will dive...
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Jul
Revolutionising SEO: What Does Google AI Search Mean For SEO?
In the ever-evolving landscape of search engine optimisation (SEO), staying ahead of the curve is crucial for marketers and businesses striving to maintain a strong online presence...
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Jun
Mastering Google Customer Match Lists
How To Upload Customer Match Lists To Google AdsIn the vast and ever-changing landscape of digital marketing, the ability to reach the right audience at the right time has become...
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Jun
What is GBRAID?
Understanding and Navigating Google AdsIn the vibrant world of PPC marketing, Google Ads stands as a giant; a tool with the potential to connect your business to millions of users...
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May
What Is Ad Viewability? - Are Your Ads Truly Being Seen?
Imagine this, you invest a significant portion of your online advertising budget into captivating ad campaigns, carefully crafting every piece of text and creative element. But...
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May
Landing Pages vs Websites Which One Brings More Conversions?
In today's digital world, businesses are constantly seeking new ways to attract and retain customers online.One of the most important aspects of any online business strategy...
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Apr
How To Invite People To Like A Facebook Page
The significance of likes cannot be overstated in these times because they play a crucial role in determining the success of a business page or profile on Facebook.Likes can serve...
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Mar
Will Chat GPT Replace Content Writers?
Will AI language models such as Chat GPT eventually replace human writers? This question has sparked intense debate and speculation within the industry, with arguments for and...
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Mar
CPM Calculator - Calculate Your Impression Costs
What is CPM?CPM is an acronym for the term 'cost per mille'. Mille is the Latin word for thousand and this term is also referred to as "cost per thousand' and...
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Feb
Implementing Ad Extensions For Increased CTR
In the landscape of today's digital marketing formats, Pay Per Click advertising is one of the most effective methods of reaching your target audience and driving traffic to...
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Feb
Why Setting Up An Ad Schedule Is Important In Google Ads
When it comes to setting up your Google Ads account, things can get complex and daunting very fast. Ad scheduling is an important feature within Google Ads that can assist you in...
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Feb
Reports In Google Analytics And How To Utilise Them
Google AnalyticsGoogle Analytics 4 is a brand new property released by Google that will take over from Universal Analytics later this year. This most recent version of Google...
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Feb
The Importance of Online Customer Reviews
Online customer reviews have become an essential aspect of a business's success. They provide a platform for customers to share their experiences and offer feedback on...
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Feb
The Difference Between ROAS and ROI in PPC Marketing
Measuring Ad Spend And PPC Marketing PerformanceBeing able to understand the importance of measuring your ad spending and your PPC marketing performance will allow you to maximise...
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Feb
Google Analytics: How does it work and why is it beneficial to Google Ads?
What is Google Analytics?...
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Nov
How To Hide Who You Follow On Instagram
In a world where our privacy is so readily violated online, it is helpful to be able to control some elements of our online status and privacy. Instagram specifically, is quite a...
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Oct
Social Media And Privacy
Looking at the development of web 1.0 to web 2.0 to the current web 3.0, we see how far the development of online communication has come.When reflecting on how quickly social media...
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Aug
Negative Keyword Lists For Google Ads
What are negative keywords? Why are negative keywords important in advertising? How do you use them when advertising your company? What are the risks and benefits when using...
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