Digital Marketing Statistics & Insights 2022
by Olivia Pasfield
Digital marketing is one of the most evolving industries to work in, so keeping up to date with recent digital marketing statistics is imperative for digital marketers to effectively run and optimise their marketing campaigns.
These digital marketing statistics will help you improve your marketing efforts by identifying trends and gaps within the market that you can use to enhance your digital marketing strategy to reach your marketing goals.
Mobile website traffic is taking over
It's no surprise that as the world of digital marketing evolves, the online community is increasing rapidly. Traditional marketing is harder to track and is becoming outdated for most companies as most consumers expect things to be easily accessible online.
As web traffic has increased, we can see that mobile device users accounted for 58.99% of global website traffic in the second quarter of 2022. This means that making your website mobile-friendly is more important than ever!
Having a website that is easy to navigate on a mobile device allows mobile users to easily find your business and navigate your website on the go or when they don't have access to a laptop, increasing your conversion rate.
Facebook is the most used social media platform
Facebook currently has 2.94 billion active users with 1.62 billion users visiting Facebook every day. Not only is Facebook the most-used social media platform, but it also ranks among the most-used social media apps. Research also shows that in September 2022, users aged 25-34 years old were the largest audience. These digital marketing statistics show how important it is to include multiple marketing channels within your digital marketing strategy.
If Facebook Ads isn't currently part of your online advertising strategy, then you need to look into incorporating this into your strategy.
Buy now, pay later is trending
Most online retailers are adopting the trend of having buy now pay later options for online consumers. This trend should not be a shock for online retailers as the number of buy now pay later users has increased rapidly over the past few years. This is partly due to COVID as users were forced to shop online for non-essential items, however as COVID caused many people to struggle financially, this was a great way for them to shop online with the option to pay later or in monthly installments to spread the cost.
Research has suggested that the number of online shoppers using buy now pay later options is expected to reach 59.3 million in 2022. Research has also shown that shoppers of all ages use this option as it is easier to pay with as opposed to a credit card and it is extremely flexible.
If you own an e-commerce business then you should adopt this trend now to avoid a decrease in your retail sales in the near future.
Investing in your organic search results pays off
Although some marketers believe that paid search results can generate more leads quicker as you pay for the top spot of search results, digital marketing statistics have shown that organic search results account for more than half of the leads generated for businesses.
70% of online marketers claim that SEO has generated more sales for them than PPC advertising. Moreover, 61% of B2B marketers stated that SEO generates more leads for them compared to other marketing channels.
If your business isn't investing in SEO as part of your digital marketing strategy, then you need to reconsider this. To create an effective SEO strategy, you need to ensure you are targeting intent keywords that internet users are actively searching for to increase your organic search rankings. Incorporating content creation such as adding a blog to your website can also enhance your SEO strategy as 85.4% of online consumers use the internet for informational searches at least once per month. Providing high-quality content for search queries could build your business's online presence and reputation.
Local SEO shouldn't be ignored
Data has shown that 28% of "near me" or "nearby" searches end in a conversion. Adding these kinds of searches into your local SEO strategy can make your brand feel reputable to prospective customers and increase your leads.
Customer experience is just as important as your advertising campaigns
According to a study carried out in the second quarter of 2022, 84% of people say that their experience with a company is just as important as the product or service being sold. Giving each customer a personalized experience that is suited to their needs can aid your company in turning prospective leads into a purchase.
As well as this, one in three customers will leave a brand after just one bad experience. It is extremely important that your customers can resonate with your brand's message and feel like they are a respected customer.
Mobile commerce cannot be ignored
60.1% of consumers use their mobile devices when online shopping, making it essential for companies to ensure their online shop is compatible with mobile devices and easy to navigate.
As well as this, 72.9% of electronic commerce sales came from mobile devices in 2021 and this trend shows no signs of stopping.
Email marketing is growing
Research suggests that there are 4.26 billion mail users worldwide in 2022, additionally, 333.2 billion emails are expected to be sent each day.
Email marketing is an extremely popular form of marketing for small businesses with 64% of small businesses using it within their digital marketing strategy to reach and retain their customers. Furthermore, a study in 2021 showed that 41.5% of companies found that email marketing was crucial for them to reach their marketing goals.
Email marketing isn't just for business-to-consumer companies, as 59% of business-to-business companies stated that email marketing is their best revenue source.
Use video marketing to keep your audience interested
It's best practice for advertisers to use various marketing tools within their digital marketing strategy and video marketing is one of them. Statistics from 2020 show that 96% of consumers increased their video consumption and this doesn't appear to be slowing down.
Moreover, it is predicted that in 2022 the average person will spend 100 minutes per day watching videos online. Additionally, 93% of brands stated that they received new customers after posting videos on their social media accounts. These statistics show how crucial video marketing can be to help advertisers reach their marketing goals.
Nurture your leads with inbound marketing
Research shows that leads gained through organic traffic have a 14.6% close rate compared to outbound marketing which has a 1.7% close rate. As well as this, the average cost per lead for inbound marketing is 67% less than outbound marketing.
How can these digital marketing statistics aid your digital marketing strategy?
Using these digital marketing statistics to your advantage can help you enhance your digital marketing strategy through paid search, organic traffic, content creation and social media to help you achieve a better ROI.
If you are struggling with your digital marketing strategy, then you should enlist the help of a digital marketing agency to achieve your goals through different marketing tools.
