Olivia Pasfield's Blog Posts
Aug
How To Leave The Meta Learning Phase
Are your Meta (Facebook and Instagram) ads stuck in the learning phase? Unfortunately, many advertisers experience trouble with getting their ad set to exit the Meta Ads learning...
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Apr
How To Set Up Enhanced Conversion Tracking For Google Ads
Enhanced conversion tracking is a Google Ads feature that allows advertisers to measure more conversion actions across their sites with improved accuracy. It captures additional...
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Mar
How to Set Up Enhanced Conversions in GA4
Enhanced conversions in Google Analytics 4 (GA4) offers a way to improve the accuracy of your conversion measurement and enhance bidding strategies in Google Ads by utilising...
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Mar
Why Can't I See My Own Google Ads?
Google Ads is an extremely powerful tool that allows you to pay to show ads to users within your target market who are searching for specific search queries. You can use keywords...
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Jan
Revolutionising Analytics: How GA4 Features are Changing the Game
Introduction to Universal Google Analytics and GA4Google Analytics is a web analytics service provided by Google that tracks and reports website traffic and website users. Since...
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Jan
How To Setup Cross Domain Tracking GA4
With the rollout of Universal Analytics around the corner, it is imperative to ensure you have set up conversion tracking correctly within your Google Analytics 4 property. Whilst...
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Jan
How To Add Facebook Pixel Code In WordPress
So you have a fantastic website, a social media presence and you're ready to dip your toes into the world of Facebook advertising for the first time to help promote yourself...
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Nov
Digital Marketing Statistics & Insights 2022
Digital marketing is one of the most evolving industries to work in, so keeping up to date with recent digital marketing statistics is imperative for digital marketers to...
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Jun
What is a Performance Max Campaign?
Google Ads are slowly introducing a new type of campaign known as performance max. This new feature first became available to some Google Ads accounts in November 2021, and at this...
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May
Facebook Are Changing Their Campaign Objectives
Facebook will be condensing their campaign objective options from eleven to six campaign objectives that advertisers can choose from when setting up a campaign in Ads Manager. This...
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Mar
CTR Manipulation
What is CTR Manipulation?There are many different SEO strategies which can help with ranking pages and help companies head towards reaching the first page for relevant Google...
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