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Olivia Pasfield

A dynamic digital marketing executive with over four years of expertise, Olivia excels in developing and optimising high-performance campaigns across multiple channels. Beginning her career in pay per click advertising, she quickly broadened her scope to encompass both paid and organic social media strategies. Her comprehensive understanding of the digital landscape enables her to create integrated, data-driven campaigns that consistently deliver measurable results.

Throughout her career, Olivia has worked with a diverse range clients across industries including B2B and B2C. Her strategic approach has consistently driven significant improvements in lead generation and sales, while maintaining exceptional return on investment. By combining analytical precision with creative innovation, Olivia helps brands build meaningful connections with their target audiences and achieve their broader marketing objectives.

Olivia currently works on clients’ Google Ads, META Ads and heads up Heavyweight Digital’s Social Media Management offering.

does the google ads optimisation score matter

9
Oct

Does The Google Ads Optimisation Score Matter?

If you have been running Google Ads campaigns for a while, you've probably come across the Google Ads optimisation score column which displays a percentage out of 100%. This...

Olivia Pasfield's Blog Posts

leave the meta learning phase

29
Aug

How To Leave The Meta Learning Phase

Are your Meta (Facebook and Instagram) ads stuck in the learning phase? Unfortunately, many advertisers experience trouble with getting their ad set to exit the Meta Ads learning...

How To Set Up Enhanced Conversions for Google Ads

9
Apr

How To Set Up Enhanced Conversion Tracking For Google Ads

Enhanced conversion tracking is a Google Ads feature that allows advertisers to measure more conversion actions across their sites with improved accuracy. It captures additional...

25
Mar

How to Set Up Enhanced Conversions in GA4

Enhanced conversions in Google Analytics 4 (GA4) offers a way to improve the accuracy of your conversion measurement and enhance bidding strategies in Google Ads by utilising...

22
Mar

Why Can't I See My Own Google Ads?

Google Ads is an extremely powerful tool that allows you to pay to show ads to users within your target market who are searching for specific search queries. You can use keywords...

31
Jan

Revolutionising Analytics: How GA4 Features are Changing the Game

Introduction to Universal Google Analytics and GA4Google Analytics is a web analytics service provided by Google that tracks and reports website traffic and website users. Since...

30
Jan

How To Setup Cross Domain Tracking GA4

With the rollout of Universal Analytics around the corner, it is imperative to ensure you have set up conversion tracking correctly within your Google Analytics 4 property. Whilst...

How To Add Facebook Ads Pixel to WordPress

18
Jan

How To Add Facebook Pixel Code In WordPress

So you have a fantastic website, a social media presence and you're ready to dip your toes into the world of Facebook advertising for the first time to help promote yourself...

25
Nov

Digital Marketing Statistics & Insights 2022

Digital marketing is one of the most evolving industries to work in, so keeping up to date with recent digital marketing statistics is imperative for digital marketers to...

What is a Google Ads Performance Max Campaign?

7
Jun

What is a Performance Max Campaign?

Google Ads are slowly introducing a new type of campaign known as performance max. This new feature first became available to some Google Ads accounts in November 2021, and at this...

5
May

Facebook Are Changing Their Campaign Objectives

Facebook will be condensing their campaign objective options from eleven to six campaign objectives that advertisers can choose from when setting up a campaign in Ads Manager. This...

CTR Manipulation Techniques

16
Mar

CTR Manipulation

What is CTR Manipulation?There are many different SEO strategies which can help with ranking pages and help companies head towards reaching the first page for relevant Google...

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