Roy Dovaston

Is Link Building Dead in 2025?

No, link building is not dead in 2025. Link building isn't just alive, it's evolving into a more sophisticated and crucial component of SEO strategy than ever before. To...

Is there VAT on Google Ads?

It's not always clear if VAT is included or how to account for it when using Google Ads. However, when UK businesses invest in Google Ads, understanding the VAT implications...

Click Fraud Calculator

There's nothing more frustrating for PPC managers and advertisers than wasted ad spend. Unfortunately click fraud is a very real activity that can cost on average up to 20% of...

How Does Whatsapp Make Money?

WhatsApp, one of the most popular messaging apps globally, offers a free service to its users. However, its parent company, Meta Platforms Inc. (formerly Facebook Inc.), has...

How To Find Your Google Ads Customer ID

Step 1: Log in to Your Google Ads AccountFirst, you need to log in to your Google Ads account. Visit ads.google.com and enter your login credentials....

How To Accept a Google Ads Link Request

Step 1: Log in to Your Google Ads AccountFirst, log in to your Google Ads account. Visit ads.google.com and enter your login credentials....

PPC Management

SEO Statistics 2024

Now we're past the midway point of the year, the landscape of SEO continues to evolve, driven by new technologies, changing algorithms, and shifting user behaviours....

How Much Does PPC Cost?

When looking to partner with a PPC agency, one of the major questions we're always asked is how much are your PPC management fees?Whilst there are many different pricing...

SEO Checklist 2024: Boost Your Rankings and Dominate Search Engines

Staying ahead of the competition in a fast-paced ever-changing world of SEO is key to keeping your website at the top. Our SEO Checklist 2024 provides you with essential tools,...

How to Lower Google Ads CPC and Boost Your ROI

Are you tired of watching your Google Ads CPC skyrocket while your ROI plummets? Don’t worry - you’re not alone. Many businesses struggle to strike the right balance between cost...

PPC Freelancer vs Agency: Which is Right for Your Business?

Whether you're a small business trying to make a big impact or an entrepreneur looking to dominate the digital landscape, pay-per-click (PPC) advertising is your ticket to...

Google Ads Demand Gen

Understanding how the Google Ads Demand Gen campaign type being launched September 2023 in BETA can benefit your business, means having a little extra knowledge about Google's...

Google Ads Vouchers

What is a Google Ads Voucher Code?A Google Ads voucher code, also known as a coupon or promo code, is a monetary credit that can be added to an advertiser's account once they...

SEO Pricing

Pricing for SEO can vary wildly between SEO agencies which can make choosing an SEO agency a real challenge for business owners. Whilst SEO pricing is a huge factor for most...

How To Calculate ROAS In Google Ads

Google Ads is a great digital marketing platform for products and services; not only with the goal of driving traffic to your site and increasing brand awareness but also in...

LinkedIn Ads - Top 10 Ways To Find Your Target Audience

LinkedIn Ads can be a great tool for businesses, however, unlike other ad platforms, LinkedIn brings the advantage of a set-up purely for business networking. LinkedIn Ads was...

Facebook Ads - Top 5 Benefits For Businesses

When it comes to digital marketing there are a number of different options, from Google Ads to paid socials like Facebook and Instagram, all of which can have a real impact on your...

What Are Google Local Services Ads?

If your business works within the service industry then you will have no doubt heard about Google’s Local Services Ads (LSAs). Our ultimate guide to LSAs breaks down this new ad...

What Does Trending Mean

What Does "Trending" Mean?Trending was a term unheard of until Social Networks that we know today were invented in the early 2000s. Before this, a few recognisable trends...