Emma White's Blog Posts
Aug
How To Track WP Form Submissions with Google Tag Manager
There are so many form options for your website, but whichever you choose, you want to make sure that true form submissions can be reliably tracked, especially if you are running...
Read more
Jul
How to Exclude Mobile Apps from Performance Max Campaigns in Google Ads
Over recent years Google has phased out certain campaign types to introduce new and improved options. Recently we said goodbye to Discovery campaigns which were replaced with...
Read more
Jun
Mastering Keyword Research for Google Ads with the Keyword Planner - 2024 Update
If you are looking to drive targeted traffic to yours or your client's website through Google Ads, keyword research is a crucial first step. The Google Ads Keyword Planner is...
Read more
Apr
How To Create A Google Ads Account and Campaign - A Beginners Guide
Welcome to our step-by-step tutorial on creating a Google Ads account and launching your first campaign! Whether you're a small business owner, a marketing professional, or...
Read more
Jun
Are Performance Max Campaigns Wasting Budget in Countries You Don’t Want To Target?
Performance Max campaigns, also referred to as PMax, were introduced at Google Marketing Live in 2021 and were officially rolled out in November of that year. Despite being...
Read more