Common Challenges For Locksmiths Using Google Ads
A common challenge for both domestic and auto locksmiths is actually your competitors. Through first-hand experience we often find that a number of locksmiths are victims of click fraud. This unscrupulous behaviour is when a competitor intentionally clicks on your Google Ads to inflate your costs. By inflating your costs, it is likely you may pause your ads or your daily budget may have run out. This means your competitors then take prime position on Google and get the leads that could have been yours. If you’ve run Google Ads campaigns before for your locksmith business, it’s highly likely you’re familiar with the term click fraud and the devastating effects.
This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage. Click fraud can also cause a high cost per lead due to the inflated costs.
With the average locksmith job at around £109 inclusive of VAT (according to the Locksmith Journal), it is extremely important that locksmiths get the lowest cost per lead to ensure the business is profitable.
Why work with Heavyweight Digital?
We’ve worked with locksmiths for over 15 years and have an unparalleled understanding of how to build, manage and optimise locksmith campaigns. Working with both domestic and auto locksmiths, our campaigns are built specifically to attract enquiries from customers who genuinely need a locksmith, whether that be a home lockout, commercial requirement or roadside key programming.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we see locksmith campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
What other marketing channels are there for my locksmith business?
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for locksmiths looking to diversify their paid search ads. Bing comes preinstalled as the default search engine on all Microsoft laptops, tablets and desktops.
Not considered the first choice of channel for locksmith advertisers who offer reactive locksmithing services only. However, Facebook Ads is undeniably a popular platform for locksmiths who offer lock changes, lock installations, general repairs and non-reactive locksmith services.
Local Locksmith SEO
Google Map listings combined with carefully choosing a series of keywords closely related to your business in order to rank amongst first page organic results in Google. We have a history of proven process for obtaining first page results for highly competitive keywords.
Want to get more from your digital marketing budget?
Locksmith Advertising Experts
We are a team of digital marketing experts who have worked with locksmith clients for many years, ensuring we generate high quality leads at an affordable price. If already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review – if not, we offer a fully managed package from £395 p/m (including your Google Ads budget!) Get in touch to discuss your requirements and learn how we can generate enquiries for your locksmith business!
- Unit 5 Old Park Farm, Ford End, Essex, CM3 1LN
- 01245 206211