As a locksmith, being found online when people need you most is crucial to growing your business. With our specialised Google Ads management services tailored specifically for locksmiths, you can ensure your business is visible right when potential customers are searching for emergency locksmith services, lock repairs, or security upgrades. At Heavyweight Digital, we help locksmiths drive highly targeted traffic to their websites, boost phone calls, and increase conversions through expertly managed Google Ads campaigns.
Get in touch: 01245 206456
We conduct in-depth research to identify the most relevant and high-performing keywords for your locksmith business. Our goal is to target keywords with high search volume and buying intent, such as “24-hour locksmith,” “car lockout,” or “lock change.” This helps ensure your ads reach the right audience at the right time.
Our team creates compelling ad copy tailored to your services and customer needs. We highlight your unique selling points—whether it’s 24/7 availability, quick response times, or competitive pricing. Eye-catching, conversion-optimised ads ensure your business stands out from the competition.
Location is everything in the locksmith industry. We set up precise geographic targeting to ensure your ads are shown to people in your service area, whether that’s a specific city, neighborhood, or entire region. This maximises the efficiency of your ad spend by focusing only on potential customers within reach.
To enhance visibility and engagement, we implement ad extensions such as call buttons, site links, and customer reviews. This not only increases your ad’s size but also makes it easier for users to contact you directly from the search results, especially in emergency situations.
We don’t just set up your campaign and forget about it. Our team continuously monitors and optimises your Google Ads performance, adjusting bids, refining keywords, and improving ad copy to ensure you’re getting the best possible results.
You'll receive regular reports, so you can see exactly how your investment is performing.
Specialised Expertise in Locksmith Marketing: We understand the locksmith industry and know what works to drive leads. Proven ROI: Our clients consistently see a high return on their ad spend with increased phone calls and bookings. Transparent Pricing: No hidden fees, just effective, results-driven Google Ads management for your locksmith business. Dedicated Account Management: You’ll have a dedicated account manager who is always available to answer your questions and provide updates.
Locksmithing is a competitive business, and when someone is locked out or needs immediate service, they often turn to Google for help. This means it's essential that your business is at the top of search results. With Google Ads, you can:
Instantly appear at the top of Google search results for keywords like “emergency locksmith,” “locksmith near me,” or “key replacement.”
Target specific geographic areas where your services are most needed.
Attract high-intent customers ready to book your services immediately.
Control your budget and only pay for clicks from potential customers.
A common challenge for both domestic and auto locksmiths is often competitors. Through first-hand experience we often find that a number of locksmiths are victims of click fraud. This unscrupulous behaviour is when a competitor intentionally clicks on your Google Ads to inflate your costs. By inflating your costs, it is likely you may pause your ads or your daily budget may have run out. This means your competitors then take prime position on Google and get the leads that could have been yours. If you’ve run Google Ads campaigns before for your locksmith business, it’s highly likely you’re familiar with the term click fraud and the devastating effects.
With the average locksmith hourly rate at around £80 to £90 (according to the Master Locksmiths Association), it is extremely important that locksmiths get the lowest cost per lead to ensure the business is profitable.
We’ve worked with locksmiths for over 15 years and have an unparalleled understanding of how to build, manage and optimise locksmith campaigns. Working with both domestic and auto locksmiths, our campaigns are built specifically to attract enquiries from customers who genuinely need a locksmith, whether that be a home lockout, commercial requirement or roadside key programming.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we see locksmith campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat and so on. The more data points we can track, the better we can optimise your Google Ads campaigns.
The locksmith industry offers substantial traffic opportunities for advertisers but is known to be competitive.
While click costs can be high, the advantages of using Google Ads often justify the expense if the campaign is configured correctly. This is due to the highly targeted nature of the ads, leading to typically high conversion rates for locksmiths. Since customers often face urgent situations and need immediate service, conversion rates of 30-50% are not uncommon.
Keyword | Avg. monthly searches | YoY change | Competition | Top of page bid (low range) | Top of page bid (high range) |
|---|---|---|---|---|---|
locksmith near me | 110000 | -18% | Low | £4.60 | £19.13 |
locksmith | 60500 | 0% | Low | £4.96 | £20.21 |
auto locksmith near me | 18100 | -18% | Low | £0.79 | £3.48 |
car locksmith near me | 18100 | -18% | Low | £0.79 | £3.48 |
emergency locksmith | 18100 | -45% | Medium | £4.37 | £17.13 |
auto locksmith | 8100 | 0% | Low | £0.88 | £3.16 |
locksmith london | 6600 | 22% | High | £7.23 | £32.06 |
car locksmith | 5400 | 23% | Low | £0.88 | £3.42 |
emergency locksmith near me | 5400 | 50% | Medium | £1.84 | £16.92 |
local locksmith | 5400 | 23% | Medium | £2.61 | £13.77 |
locksmith birmingham | 3600 | 83% | Low | £5.36 | £14.60 |
locksmith leeds | 3600 | 0% | Low | £4.58 | £10.33 |
locksmith manchester | 3600 | 0% | Medium | £4.13 | £12.38 |
24 hour locksmith | 2900 | -45% | Medium | £4.52 | £22.77 |
emergency locksmith london | 2400 | 23% | Medium | £7.53 | £36.36 |
locksmith services | 1000 | 0% | Low | £4.28 | £15.08 |
Data accurate as of Q4 2024 - Source: Google Adss Keyword Planner.
Get in touch: 01245 206456
Similar to Google Ads with its growing user base, Microsoft Ads, formerly Bing Ads, is a valuable additional channel for locksmiths looking to diversify their paid search advertising. Bing is preinstalled as the default search engine on all Microsoft laptops, tablets, and desktops, making it a great way to reach potential customers who may not use Google. By expanding to Microsoft Ads, locksmiths can tap into a broader audience and gain more visibility for their services.
While it may not be the first choice for locksmiths offering primarily emergency or reactive services, Facebook Ads is an undeniably effective platform for locksmiths who provide lock changes, installations, general repairs, and other non-urgent locksmith services. With its vast user base and targeting capabilities, Facebook Ads allows locksmiths to reach homeowners and businesses in need of planned or routine security upgrades.
Boost your locksmith business with targeted SEO strategies that help you rank higher in local search results. By optimising your website for relevant keywords like “locksmith near me” or “emergency lockout services,” you can attract more organic traffic and increase visibility. SEO ensures your business stays top-of-mind when potential customers are searching for locksmith services, helping you generate more leads and long-term growth without relying solely on paid ads.
We are a team of digital marketing experts who have worked with locksmith clients for many years, ensuring we generate high quality leads at an affordable price. If already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed audit. Get in touch to discuss your requirements and learn how we can generate enquiries for your locksmith business.
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
