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Our authors

Megan Horrocks

A strategic digital marketing professional with 4+ years of experience, Megan has developed comprehensive expertise across paid social and search platforms. Initially specialising in PPC campaign management, she expanded her capabilities to include advanced advertising strategies across Meta, Pinterest Ads, and LinkedIn Ads platforms.

Her multi-platform proficiency enables her to create and optimise integrated digital advertising campaigns that drive measurable results.

10
Sep

How to Stop Click Fraud in Google Ads

When it comes to running ppc campaigns, every click counts toward influencing sales, impressions, and brand reputation. Something which is not often considered when analysing a...

30
May

How To Setup Call Tracking in Google Ads

Call tracking plays a pivotal role in optimising the performance of PPC campaigns. When running campaigns in Google Ads, accuracy and effectiveness are paramount for running a...

13
Mar

Is It Bad To Pause My Google Ads Campaigns?

As a digital marketing agency, we often get asked if pausing your PPC campaign on Google is going to affect your campaign's overall performance when you choose to return to...

9
Nov

TikTok Statistics – Updated August 2023

TikTok is a popular video app which is currently one of the fastest growing social media apps available on the app store and Google play stores. The social media platform saw a...

11
Mar

Can I Still Create Expanded Text Ads?

Google has announced that from 30th June 2022, you will no longer be able to create or edit an expanded text ad in Google Ads. This announcement is a result of Google analysing the...

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