Roofing Leads

Our Strategy

How Do We Generate Leads For Roofing Companies?

With the UK national average cost of a new roof at £5,500 (Checkatrade) – it's easy to see why roofing leads are becoming increasingly competitive - and highly valuable to roofing businesses.

With this in mind, it takes more than a run of the mill roofer web site build to create leads - in 2023, it's certainly no longer build it and they'll come!

The reality is that competition is high, so bearing this in mind it's important to choose a digital marketing agency carefully. We generate leads for roofing companies through a mixture of marketing techniques. Firstly we ensure you have a Google Maps listing - we then promote the importance of ensuring the profile is completed fully. Influencing the position your listing appears is something we also offer, this is through encouraging you to obtain reviews from your clients. This is a simple, yet often overlooked part of increasing leads, but one that simply cannot be missed, not least because Google currently offer map listings for all businesses for free! No business owner should turn this offer down, it's just very important that it's done right to ensure you feel the benefit.

Beyond a simple Google maps listing, which will only get you so far, we also set about analysing your web site to see if it can be improved technically to rank better for the roof related search terms that we know contribute to generating good quality roofing leads. Beyond a technical check, and often some adjustments to key elements such content and page elements, we look to build quality UK links, think of these as a vote of confidence, giving Google a signal that you're worthy of ranking high up in their search results. In all honesty, we've simplified the strategy a little here and the reality is that sustainable SEO projects take time, usually in the region of 6 months to start seeing results - and when we talk about results, not just ranking improvements but actual genuine roofing leads calling and completing your enquiry forms.

If you need to turn on the tap on right now and start generating roofing leads in record time, then a PPC campaign is high up on your priority list. We've managed Google Ads campaigns for roofers for many years, we have a campaign structure specifically for roofers and refined strategy that we utilise that is proven to generate leads for £10-£25 per roofing lead.

Why work with Heavyweight Digital?

We’ve worked with a numerous roofing contractors throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise roofing leads generation campaigns to get the very lowest cost per enquiry.  Our roofing campaigns are built specifically to attract high intent prospects who genuinely have a need for your roofing services.

We're friendly, approachable and explain everything in an easy-to-understand way.

Quite simply, if you're looking for an influx of roofing leads then talk to us and we'll devise a strategy that fits within the confines of your budget.

Frequently Asked Questions

• How long does it take to start generating roofing leads?

  This depends on the way in which the roofing leads are being generated. If the leads are being produced through Google Ads, then it can often be as little time as a couple of days. If we're trying to influence Google to rank your web site organically in a bid to generate organic roofing leads, then this can take from 6 months.

• Does Google Ads work for roofers?

  Yes, Google Ads is a highly efficient way of generating roofing leads. We have a record of producing leads for roofers from £10, generally up to £25, depending on area of the country and competition.

• How much does it cost to buy roofing leads?

  There are two aspects to this question - there's the how much does it cost per roofing lead and there's: how much does it cost to work with Heavyweight Digital. The two go hand in hand as it's through our expertise in the roofing industry, alongside our knowhow from a digital marketing perspective, that we're able to put in place a strategy that generates leads for your roofing contractor business. The short answer is, get in touch and we can discuss your requirements and our associated costs. Suffice to say, we're an affordable agency.

• Do I need a landing page?

  Having the perfect landing page for your roofing business can be a major part of what sets you aside from the competition. All too often we see roofing companies with reasonable campaigns, only to deliver traffic with intent to a poor web site. It's no surprise that the visitor loses confidence moments after hitting the landing and subsequently goes on to 'bounce', which technically means leaving. Our in-house web design team provides a solution to this, creating pages that create trust and display call-to-actions, such as forms and phone numbers in positions where they're naturally engaged with. An integral part of funnel, the landing page plays an important role in generating roofing leads.

• How do you report progress?

  Every month, we produce a statistical report, showing you clearly how many calls and roofing leads have been produced. Furthermore, we schedule a call which often lasts between 10 and 30 minutes so discuss what we've been doing, the results and how we're planning on generating even more leads for your roofing business!