There’s no doubt that there are many IT Companies trying to make the most from their online advertising. This high competitiveness can lead to a common issue for IT companies; competitors clicking on your Google Ads. In our experience we often find that a number of IT businesses are victims of click fraud. This often unexplained behaviour is when a local IT company competing against you intentionally clicks on your Google Ads to maliciously increase your costs. By inflating your costs, it is a distinct possibility you may pause off your ads or your daily budget may deplete. This means your competitors then take prime position on Google and get the calls that could have been yours. If you’ve run Google Ads campaigns before for your IT business, it’s highly likely you’re concerned about this kind of competitor clicking behaviour.
This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage. Click fraud can also cause a high cost per lead due to the inflated costs.
With such high competition between IT service providers we’re acutely aware of the need to generate high quality leads at the lowest possible cost – this is exactly what we’ve been doing for many years and have processes in place to create not just low cost leads for your IT business, but leads that are likely to convert.
We’ve worked with a number of IT consultants, outsource IT departments & IT companies throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per call. The background of our managing and technical directors were both in different areas of IT support and service so are very aware of the challenges that IT companies face, especially when it comes to lead generation. Our campaigns are built specifically to entice customers to call into your business. Furthermore we have worked with various IT companies, optimising their campaigns for calls and form leads. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for IT businesses just like yours.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit IT company campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
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Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for IT companies looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops.
Facebook Ads for IT companies can generate quality leads. Our campaigns target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages as well as interest based audiences. Remarketing to visitors of your web site is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your IT business.
Google Map listings combined with carefully chosen IT related keywords will allow us to rank your IT business amongst first page organic results in Google. Keywords with town names appended work particularly well for an IT Company SEO campaign.
We are a team of digital marketing experts who have worked with IT companies throughout the UK for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be pay per click, social or search engine optimisation, we’ll provide you with a free, detailed review. Get in touch to discuss your requirements and learn how we can generate enquiries for your IT business!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
