Google Shopping Ads - Campaign & Feed Management for eCommerce Retailers

Our Strategy

Common Challenges For E-commerce businesses Using Google Ads

A common issue for e-commerce businesses can often be local competitors clicking on your Google Ads.  In our experience we often find that a number of e-commerce businesses are victims of click fraud. This often unexplained behaviour is when a local business competing against you intentionally clicks on your Google Ads to maliciously increase your costs. By inflating your costs, it is a distinct possibility you may pause off your ads or your daily budget may deplete. This means your competitors then take prime position on Google and get the sales that could have been yours.  If you’ve run Google Ads campaigns before for your e-commerce business, it’s highly likely you’re concerned about this kind of competitor clicking behaviour.

This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage.  Click fraud can also cause a high cost per lead due to the inflated costs.

As an example, the average cost of a Microsoft Office 2019 Professional License is between £150-£199 in the UK (Google Shopping) – coupled with high competition and new technology, it is extremely important that e-commerce businesses get the lowest cost per lead to ensure the business is profitable.

Why work with Heavyweight Digital?

We’ve worked with a number of e-commerce businesses throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the lowest cost per sale.  Our campaigns are built specifically to entice customers to purchase a product or contact you directly.  Furthermore we have worked with various e-commerce businesses, optimising their campaigns for calls and sales. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for e-commerce businesses just like yours.

One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and shopping carts in the correct place both on desktop and mobile.

It’s outrageous how often we inherit e-commerce campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all.  By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user makes a purchase, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!