Google Ads is an effective way to market your dental practice. You can choose to pay per click (PPC) or per impression (CPM). Facebook Ads is also an effective marketing tool for dentists. You can target your ads to people who live in your city or town, and you can also target people who have liked similar pages to yours.
Dentist businesses should consider both Google Ads and Facebook Ads to reach their target audiences. Google Ads is more effective for reaching people who are actively searching for dental services, while Facebook Ads is more effective for reaching people who are already familiar with your dentist business.
In Google Ads can be time consuming and complex to setup your first campaign. Using a Google Ads agency who specialise in dentist PPC campaigns is advisable to ensure everything from keyword research to conversion tracking is completed correctly.
The first step is to research your keywords. You should include keywords that relate to your dental services, as well as your location. You can use keyword research tools like Google Ads Keyword Planner and SEMrush to find the right keywords for your campaign.
Once you have selected your keywords, you need to create your ad copy. Your ad copy should be clear and concise, and it should include a call to action. You also need to select the right image for your ad. The image should be relevant to your dental services, and it should be of high quality.
After you have created your ad, you need to set your budget. You can choose to set a daily budget or a monthly budget. You should also decide how much you are willing to pay per click.
Finally, you need to track your results. You can use Google Analytics to track your website traffic and conversions. You can also use Google Ads reporting tools to see how your ad is performing.
By following these steps, you can create an effective dentistry search ad campaign that will help you reach your target audience. However, that said this can be time consuming and the ongoing monitoring and measurement will require advanced tools and a keen eye for data.
When determining how much to budget for Google ads, consider your estimated cost per lead. You can use the Google Keyword Planner tool to estimate your cost per click (CPC) for various keywords. Based on your CPC and the average conversion rate for dental services, you can estimate how many leads you’ll need to generate in order to reach your desired number of new clients.
or example, if your estimated CPC is £5 and the average conversion rate for dental services is 2%, you would need to generate 50 leads in order to get one new client. This means you would need to spend £250 on Google ads in order to get one new client.
You can use the Google Ads tool to set a daily budget for your campaign. Your campaign will then stop running once it reaches your daily budget. You can also set a start and end date for your campaign.
When determining your budget for Facebook Ads, consider your target audience. You can use the Facebook Ads tool to target people who live in your city or town, and you can also target people who have liked similar pages to yours. Based on your target audience, you can estimate how many leads you’ll need to generate in order to reach your desired number of new clients.
You can use the Facebook Ads tool to set a daily budget for your campaign. Your campaign will then stop running once it reaches your daily budget. You can also set a start and end date for your campaign.
In conclusion, Google Ads and Facebook Ads are both effective marketing tools for dentists. The amount you should budget for each depends on your estimated cost per lead and the average conversion rate for dental services.
A sometimes crippling issue experienced by dental practices trying to get the best from their PPC is often local competitors clicking on your Google Ads. In our experience we often find that a number of dental clients are victims of click fraud. This often unexplained behaviour is when another competing dentist intentionally clicks on your Google Ads to maliciously increase your costs. By inflating your costs, it is a distinct possibility you may pause off your ads or your daily budget may deplete. This means your competitors then take prime position on Google and get the calls that could have been yours. If you’ve run Google Ads campaigns before for your dentist practice, it’s highly likely you’re concerned about this kind of competitor clicking behaviour.
This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage. Click fraud can also cause a high cost per lead due to the inflated costs.
We’ve worked with a number of dental practices throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per enquiry. Our campaigns are built specifically to entice customers to call into your business and book your services, whether that be routine hygiene appointments or more profitable offerings such as implants or orthodontics. Furthermore we have worked with various dentists, optimising their campaigns for calls and form leads. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for dentistry businesses just like yours.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit dental campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for dental practices looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops and often brings a more mature audience.
Advertising on Facebook is the perfect marketing channel for dentists! We can target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages. Remarketing to visitors of your web site is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your dental practice.
Google Map listings combined with carefully chosen dentistry related keywords will allow us to rank your business amongst first page organic results in Google. Keywords with town names appended work particularly well for a local dentist SEO campaign.
We are a team of digital marketing experts who have worked with dental practices for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review. Get in touch to discuss your requirements and learn how we can generate enquiries for your dentist business!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
