Common Challenges For Dentists Using Google Ads
A sometimes crippling issue experienced by dental practices trying to get the best from their PPC is often local competitors clicking on your Google Ads. In our experience we often find that a number of dental clients are victims of click fraud. This often unexplained behaviour is when another competing dentist intentionally clicks on your Google Ads to maliciously increase your costs. By inflating your costs, it is a distinct possibility you may pause off your ads or your daily budget may deplete. This means your competitors then take prime position on Google and get the calls that could have been yours. If you’ve run Google Ads campaigns before for your dentist practice, it’s highly likely you’re concerned about this kind of competitor clicking behaviour.
This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage. Click fraud can also cause a high cost per lead due to the inflated costs.
With the average cost per hour for a domestic leaner being between £10-£15 per hour UK (Money Saving Expert) – coupled with high competition, it is extremely important that cleaners get the lowest cost per lead to ensure the business is profitable.
Why work with Heavyweight Digital?
We’ve worked with a number of dental practices throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per enquiry. Our campaigns are built specifically to entice customers to call into your business and book your services, whether that be routine hygiene appointments or more profitable offerings such as implants or orthodontics. Furthermore we have worked with various dentists, optimising their campaigns for calls and form leads. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for dentistry businesses just like yours.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit dental campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
What other marketing channels are there for my dental practice?
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for dental practices looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops and often brings a more mature audience.
Advertising on Facebook is the perfect marketing channel for dentists! We can target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages. Remarketing to visitors of your web site is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your dental practice.
Local Dental Practice SEO
Google Map listings combined with carefully chosen dentistry related keywords will allow us to rank your business amongst first page organic results in Google.
Keywords with town names appended work particularly well for a local dentist SEO campaign.
Want to get more from your digital marketing budget?
Dental Practice Advertising Experts
We are a team of digital marketing experts who have worked with dental practices for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review – if not, we offer a fully managed package from £395 p/m (including your Google Ads budget!) Get in touch to discuss your requirements and learn how we can generate enquiries for your dentist business!
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- 01245 206456