Are you an independent accountant or an accountant firm looking to get the most out of Google Ads advertising? Our team of Google Ads Managers have years of experience working with small businesses across every sector including finance and accountancy. Partnering with us alleviates the pressure of you setting up comprehensive campaigns, the ongoing monitoring and necessary adjustments to produce the best ROI.
Get in touch: 01245 206456
Accurate data is a cornerstone of accounting, it is also a cornerstone of a well-optimised Google Ads campaign.
Being able to make data-driven decisions enables our account managers to optimise your Google Ads for accountants to a specific target audience, and tailor them to be highly relevant and engaging to those who are likely to convert. This kind of analysis and perpetual optimisation requires an experienced and keen eye, of which we have many at Heavyweight Digital.
With accounting being such a competitive industry when it comes to marketing, it is absolutely vital that you have not only highly optimised ads but cost-efficient ads that allow for profitable converted leads.
With the average cost of a compliance accountant between £150-£300 per month in the UK (One Accounting) – coupled with high competition and new technology, it is extremely important that accountants get the lowest cost per lead to ensure the business is profitable.
Staying ahead of the game when it comes to advertising and customer acquisition is essential when running Google Ads for accountants. Working with an agency that is knowledgeable in both Google Ads and accounting can mean the difference between barely affording to run your ads, and achieving an ideal ROAS.
We’ve worked with a number of accountants throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per conversion.
Our campaigns are built specifically to entice customers to call into your business. Having worked with various accountants, optimising Google Ads for accountants, and focusing on conversions via calls and form leads, we are the company to help manage your Google Ads campaign. With our years of experience in producing the highest ROI for accountancy businesses just like yours, we are a top choice.
One of the most important and often overlooked aspects of running successful Google Ads for accountants is having a quality website and/or landing page. This is where your leads will land, and in order to finish the job of converting, the enticement needs to extend from the ads to the website.
We will ensure you have the optimal layout, information, and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit accountants' PPC campaigns previously managed by other big agencies where conversion tracking has not been configured correctly, or sometimes not at all.
By configuring conversion tracking, we are able to track a number of conversion actions such as; when a visitor calls inbound, or submits a contact form, when a customer interacts with your live chat or installs your app, and so on. The more data points we can track, the better we can optimise your Google Ads campaigns, the end result being a higher volume of lower-cost leads for your accountancy firm.
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for accountants looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops and often brings a more mature audience.
Facebook Ads for accountants is quite simply a no-brainer! We can target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages. Remarketing to visitors of your web site is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your business.
Google Map listings combined with carefully chosen accountancy related keywords will allow us to rank your business amongst first page organic results in Google. Keywords with town names appended work particularly well for an accountancy SEO campaign.
We are a team of digital marketing experts who have worked with accountants for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review. Get in touch to discuss your requirements and learn how we can generate enquiries for your accountancy business!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
