Google Ads for Skip Hire Companies

Our Strategy

Common Challenges For Skip Hire Companies Using Google Ads

A common challenge for skip hire companies can often be your competitors clicking on your ads.  Through first-hand experience we often find that a number of skip hire companies are victims of click fraud. This unscrupulous behaviour is when a competitor skip hire company intentionally clicks on your Google Ads to inflate your costs. By inflating your costs, it is likely you may suspend your ads or your daily budget may run out. This means your competitors then take prime position on Google and get the leads that could have been yours.  If you’ve run Google Ads campaigns before for your skip hire business, it’s highly likely you’re familiar with high cost per click and the devastating effects of other skip hire companies clicking on your Google Ads.

This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage.  Click fraud can also cause a high cost per lead due to the inflated costs.

With the average cost of skip hire in the UK from around £90 for a 4 yard skip, up to £340 per week for a large skip (according to the HouseHoldQuotes.co.uk), it is extremely important that skip hire companies get the lowest cost per lead to ensure the business is profitable.

Why work with Heavyweight Digital?

We’ve worked with skip hire and waste removal companies throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns.  Working with small and medium sized skip hire companies, our campaigns are built specifically to attract enquiries from customers who genuinely want to hire a skip, whether that be small 4 yard or a larger 12 yard skip.

One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.

It’s outrageous how often we see skip hire campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all.  By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!