Google Ads for Gutter Cleaning Companies

Our Strategy

Common Challenges For Gutter Cleaners Using Google Ads

A common issue for exterior cleaning companies can often be local gutter cleaning competitors clicking on your Google Ads.  In our experience we often find that a number of gutter cleaners are victims of click fraud. This often unexplained behaviour is when a local gutter cleaner competing against you intentionally clicks on your Google Ads to maliciously increase your costs. By inflating your costs, it is a distinct possibility you may pause off your ads or your daily budget may deplete. This means your competitors then take prime position on Google and get the calls that could have been yours.  If you’ve run Google Ads campaigns before for your gutter cleaning business, it’s highly likely you’re concerned about this kind of competitor clicking behaviour.

This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage.  Click fraud can also cause a high cost per lead due to the inflated costs.

With the average cost of a gutter clearance & clean of approx £99 in the UK (Gutter Cleaning) – coupled with high competition it is vitally important that gutter cleaning companies achieve the lowest cost per lead to ensure the business is profitable.

Why work with Heavyweight Digital?

We’ve worked with a number of exterior cleaning companies and gutter cleaners throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per lead.  Our campaigns are built specifically to entice customers to call into your business and book a gutter clean, fascia/soffit clean, or gutter repair. Furthermore we have worked with various gutter cleaners, optimising their campaigns for calls and form leads. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for gutter cleaning businesses just like yours.

One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.

It’s outrageous how often we inherit external cleaning campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all.  By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!