Advertising using Google Ads is a way of generating new leads at the exact moment someone is looking for your cleaning services. In a highly competitive industry, it's imperative to ensure you're getting the most from your marketing budget and generating a healthy amount of new leads for your business. When configured correctly, Google Ads for a cleaning company simply cannot be beaten, but it's all in the configuration and ongoing optimisation that makes a successful campaign.
Get in touch: 01245 206456
According to WeCasa, cleaners charge anywhere from £12 to £25 per hour – making it even more important that your digital marketing campaigns are running optimally.
We’ve worked with a number of domestic and commercial cleaning companies throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per enquiry. Our campaigns are built specifically to entice customers to call into your business and book your services. Furthermore we have worked with various cleaners, optimising their campaigns for calls and form leads. If you’re looking for a digital marketing company to help setup and manage a Google Ads campaign then look no further, we have years of experience in producing the highest ROI for cleaning businesses just like yours.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit cleaning campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
Get in touch: 01245 206456
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for cleaning companies looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops and often brings a more mature audience.
Advertising on META (Facebook) is the perfect marketing channel for cleaning companies! We can target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages. Remarketing to visitors of your web site is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your cleaning business.
Cleaning companies can effectively generate leads through Google Ads, provided that the campaign is configured optimally. This means ensuring that all elements, such as keyword selection, ad copy, targeting, and bidding strategies, are precisely tailored to reach the right audience. By capturing the attention of potential customers at the exact moment they are actively searching for cleaning services, Google Ads becomes a powerful tool.
We are a team of digital marketing experts who have worked with domestic & commercial cleaning companies for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review. Get in touch to discuss your requirements and learn how we can generate enquiries for your cleaning business!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
