Google Ads
Wasted Budget, Poor Targeting, No Clear ROI? We Fix That!
Whether you’re new to Google Ads or have an ongoing campaign that you’d like to perform better, partner with Google Ads management specialists who will take the time to understand your business and your campaign objectives. We’ll build a winning strategy, build your campaigns and optimise until we exceed your expectations.
Our Google Ads management service is great for both new advertisers, or businesses who have been running Google Ads and are looking for continuous improvement. You may have a lack of skilled Google Ads managers, have a limited advertising budget, or even a lack of direction, Heavyweight Digital will develop a well structured Google Ads campaign that’s appropriate for your business can provide ongoing optimisation as your business scales.
Hear From the Specialists
Our Strategy
Whether you’re new to Google Ads or have an ongoing campaign that you’d like to perform better, partner with Google Ads management specialists who will take the time to understand your business and your campaign objectives. We’ll build a winning strategy, build your campaigns and optimise until we exceed your expectations.
Our Google Ads management service is great for both new advertisers, or businesses who have been running Google Ads and are looking for continuous improvement. You may have a lack of skilled Google Ads managers, have a limited advertising budget, or even a lack of direction, Heavyweight Digital will develop a well structured Google Ads campaign that’s appropriate for your business can provide ongoing optimisation as your business scales.
If you already have an existing Google Ads campaign, we offer a free review service. Our PPC managers will analyse every aspect of your Google Ads account from main structure to details such as bid strategy, keyword match type usage, ad creatives, audience and advanced bid adjustment usage. The results of Google Ads reviews can often uncover unexpected and surprising revelations, most commonly the lack of conversion data.
Lack of conversion data has a huge bearing on the measurability and overall campaign performance. This lack of campaign data severely limits the ability of any PPC manager to make decisions that have a positive impact and thus requires immediate attention. Our Google Ads management services include conversion identification, tracking setup and ongoing monitoring to ensure data is attributed correctly in your Google Ads account. This data doesn’t stop at keyword level, credits are made through various touchpoints in the conversion process, as well as demographic, schedule, audience, device to name but a few.
Tools such as Google Tag Manager and Google Analytics are the foundation of being able to track campaign data effectively, thus allowing us to maximise performance through our tried and tested optimisation process.
Our Google Ads management services doesn’t stop at campaign optimisation, we update our clients regularly, not just through statistical reporting but through face-to-face catchup calls held remotely or in-office. Our aim is not only to manage your Google Ads to the point where it’s successful, but to stay in touch so you know what we’ve done and what we have planned to further improve your Google Ads campaign.
As well as Google ads management, we also offer META Ads management, search engine optimisation, bespoke web site design and landing page design.
We’re Google Premier Partners!
What does it take to become a Google Premier Partner?
Being recognised as a Google Premier Partner means that Heavyweight Digital are in the top 3% of Google Ads marketing agencies in the UK. To attain this coveted status we have to meet stringent performance targets, keeping our clients Google Ads accounts performance consistently higher than Google minimum scores.
Furthermore, there are also certification requirements that we always strive to exceed. Every one of our Google Ads account managers have certified in various specialisms from search, shopping and display, and everything in-between!
Ensuring our Google Ads managers are always at the top of their game, every member of the team ring-fence time out to ensure they’re always learning and striving for the next certification. This is often through formal training but also time to keep knowledge current with the general digital marketing landscape.
How much does it Cost to have us Manage Your Google Ads?
The cost of managing Google Ads campaigns can vary depending on complexity and time requirements. To ensure we charge the right amount for Google ads management services, we review your existing campaigns or carry out a discovery call to understand your business and goals. Our charges for Google Ads management work on a fixed fee basis and start at £395 + VAT per month. More information about PPC pricing models here.
FAQs
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