GEO Agency

AI Search Optimisation

Are you missing out on conversational searches now happening in AI chatbots?

Most agencies are still treating SEO as their primary strategy. However, a rapidly expanding share of searches now happen inside ChatGPT, Gemini and Copilot, and ranking on Google doesn’t get you cited there.

Once engaged, we implement GEO techniques that position your website as the authoritative source AI engines prefer to cite. Our campaigns transform your content into AI-friendly formats that consistently appear in chatbot responses.

Our GEO Services

AI-Optimised Content Strategy

We create comprehensive, factual content specifically structured for AI comprehension and citation. Our agency helps clients optimise content for AI-driven search engines and generative models, ensuring it is tailored for AI search engines and platforms like ChatGPT and Google Gemini. Our content follows proven patterns that increase citation likelihood, including direct question-answering formats, authoritative sourcing, and AI-preferred content structures. Understanding how AI engines process and select content for citations is fundamental to GEO success. We focus on optimising content to increase its chances of being featured in AI-generated summaries, which is essential for visibility in conversational search results. This approach also supports broader content marketing goals by ensuring your digital assets are discoverable and authoritative across multiple channels. Our content strategies are built on extensive analysis of successful AI citations across industries.

Technical GEO Implementation

Proper technical optimisation ensures AI systems can easily crawl, understand, and cite your content. We implement advanced schema markup, optimise content hierarchy, and structure data in formats that AI engines prioritise for citations.

Our expertise in technical SEO includes optimising site architecture and implementing advanced schema for both AI-powered and traditional search engines.

Technical SEO requires specific knowledge of how AI systems parse and index content differently from traditional search engines. Our technical team specialises in these unique requirements.

AI Authority Building

Building the authority signals that AI engines recognise requires a strategic approach focused on expertise, accuracy, and comprehensive coverage. We develop linkable assets, earn authoritative mentions, and create the depth of content that AI systems prefer to cite.

Competitor AI Analysis & Gap Identification

Understanding what content competitors have that’s earning AI citations reveals immediate optimisation opportunities. Through specialised tools, we analyse competitor AI visibility and identify content gaps your business can fill to earn more citations.

Our Approach

What to Expect

Our process from start to finish so you know exactly what to expect at every stage in the journey.

Comprehensive AI Visibility Audit

Every GEO campaign begins with a thorough analysis of your current AI visibility, competitor AI presence, and identification of immediate optimisation opportunities. This audit reveals exactly where you stand in the AI landscape and what’s needed to improve.

Strategic Content Planning

Based on audit findings, we develop comprehensive content strategies focused on topics, formats, and structures that increase AI citation likelihood. Our planning identifies the specific content your business needs to earn consistent AI mentions.

Implementation & Optimisation

Our GEO specialists implement technical optimisations, create AI-optimised content, and build the authority signals needed to improve your visibility in AI-powered search results. Implementation follows proven methodologies for earning AI citations.

Performance Monitoring & Strategy Refinement

Conversion Rate Optimisation for GEO Campaigns

Driving traffic from AI-driven search engines is only the first step—turning that traffic into leads and sales is where Conversion Rate Optimisation (CRO) comes in. For GEO campaigns, CRO is crucial to ensure that the increased visibility and traffic from AI-driven search translates into measurable business results.

By analysing user behaviour and leveraging data-driven insights, we optimise key website elements such as landing pages, calls-to-action, and overall user experience. This targeted approach helps maximise the effectiveness of your GEO campaigns, ensuring that visitors from AI-driven search engines are more likely to take meaningful actions on your site.

Combining GEO with CRO allows your business to fully capitalise on the opportunities presented by AI-driven search. With a focus on continuous improvement, we use analytics to identify areas for enhancement and implement changes that drive higher conversion rates. This integrated digital marketing approach ensures that your investment in GEO not only increases visibility but also delivers real outcomes—more leads, more sales, and a stronger bottom line.

GEO vs SEO vs AEO: What’s the Difference?

As AI reshapes how people search, three closely related terms get used, often interchangeably. Here’s what each one actually means, and why they matter together rather than as separate strategies.

SEO (Search Engine Optimisation)

The discipline of improving your visibility in traditional search engine results pages, primarily Google. SEO success is measured through rankings, organic traffic, conversion increases and click-through rates. It’s built on decades of established best practice: keyword targeting, technical site health, backlinks, and content quality.

AEO (Answer Engine Optimisation)

The broader practice of optimising content to be selected as a direct answer, whether that’s a Google featured snippet, a voice search response, or an AI Overview. AEO sits between traditional SEO and full generative AI optimisation, focused on structuring content so it can be lifted and presented as a concise, authoritative answer.

GEO (Generative Engine Optimisation)

The newest and most specific of the three. GEO focuses on earning citations, mentions, and recommendations inside AI-generated responses from platforms like ChatGPT, Google Gemini, Perplexity, and Claude. Unlike traditional search, there’s no ranking position to climb. Either an AI system cites your business as a trusted source, or it doesn’t.

What Makes an Effective GEO Agency?

Choosing a GEO agency requires understanding what separates effective generative engine optimisation from basic content creation or traditional SEO tactics. The GEO approach is a strategic method that integrates traditional SEO with AI-focused optimisation, specifically targeting improved visibility in AI-driven search engines and chatbot responses. GEO ensures your brand is recognised, referenced, and trusted by generative AI models, which is crucial for maintaining relevance as search behaviour evolves.

Heavyweight Digital’s search strategy is designed to improve visibility in both traditional search results and AI-powered search environments by optimising content and structured data for generative engines. Ultimately, the agency’s GEO methodology is designed to future-proof your brand’s digital presence.

AI-First Content Development

Effective GEO begins with understanding the questions AI users ask and the content gaps that exist in AI responses. We conduct specialised research to identify high-opportunity content areas where you can fill existing gaps in AI knowledge.

Content Authority & Expertise

AI engines prioritise content from authoritative sources with demonstrated expertise. We build comprehensive topic authority through in-depth content creation, expert positioning, and the specific credibility signals that AI systems use to evaluate source quality.

AI Comprehension Optimisation

AI engines prefer content that’s properly structured and easily parseable. Our technical optimisation ensures your content is formatted in ways that facilitate AI understanding and increase citation probability.

Why Heavyweight Digital?

We combine years of proven digital marketing & search expertise with AI Search Optimisation that actually gets results.

Try our AI Visibility Checker

Find out if ChatGPT, Claude, Perplexity and Google AI are recommending you or your competitors. Run a free AI visibility check now!

Instant AI Visibility Check

Built on Years of Digital Marketing Expertise

We’ve been doing SEO and Google Ads for years. AI search is a natural extension of that, and it’s an area we’ve genuinely invested in, so we’ve got the knowledge to actually get results, not just bolt “AI” onto what we already offer.

You Run the Business, We’ll Run the Search

Running a business is a full-time job on its own. AI search optimisation is ours. Hand it over to people who do this every day, so you can focus on what you do best.

FAQs

What is GEO?Jasmine Prebble2026-10-02T10:20:02+00:00

What is GEO?

GEO, or Generative Engine Optimisation, is the practice of structuring your website and content so that AI platforms like ChatGPT, Google Gemini, Perplexity, Claude, and Microsoft Copilot can understand, trust, and cite your business when generating answers. Rather than ranking in a list of search results, the goal of GEO is to become the source an AI system chooses to reference or recommend when someone asks a relevant question.

How much does GEO cost?Amy Scriven2026-10-02T10:20:40+00:00

How much does GEO cost?

GEO pricing depends on your current website foundations, how competitive your industry is, and whether you’re running it alongside an existing SEO campaign. As a guide, most of our GEO strategies are scoped similarly to our SEO retainers, starting from a few hundred pounds a month. Get in touch with your website and goals and we’ll give you an accurate, fixed monthly quote rather than a generic package price.

Why choose Heavyweight Digital as your GEO agency?Amy Scriven2026-10-02T09:32:51+00:00

Why choose Heavyweight Digital as your GEO agency?

As a Google Premier Partner with over 10 years of search marketing experience, we bring proven, tested methodology to GEO rather than treating it as a bolt-on service. Our team combines deep technical SEO expertise with a dedicated focus on AI search behaviour, backed by our own AI Visibility Checker tool, so you get a strategy built on data, not guesswork. Fixed monthly fees and flexible agreements mean no long, confusing contracts, just transparent, accountable work.

Can I do GEO myself, or do I need an agency?Amy Scriven2026-10-02T09:32:21+00:00

Can I do GEO myself, or do I need an agency?

It’s possible to make basic improvements yourself, such as writing clearer, more directly structured content. However, effective GEO also requires technical implementation (schema markup, site architecture, structured data), ongoing monitoring across multiple AI platforms, and a strategic understanding of how different AI systems evaluate and select sources. Most businesses find it far more effective, and quicker, to work with a specialist digital marketing agency that already has the tools and experience in place.

How do you measure GEO success?Amy Scriven2026-10-02T09:31:29+00:00

How do you measure GEO success?

We track how often and how accurately your business is cited across AI platforms, monitor the quality and context of those citations, and measure how AI-driven visibility translates into real enquiries and conversions, not just mentions. You’ll get clear, regular reporting that shows exactly where your AI visibility stands and how it’s improving over time.

How long does GEO take to show results?Amy Scriven2026-10-02T09:30:56+00:00

How long does GEO take to show results?

GEO is a long-term strategy, much like SEO, though some businesses see early movement faster than they would with traditional SEO alone, since AI platforms can incorporate new, well-structured content into their responses more quickly than Google can re-crawl and re-rank a page. That said, building consistent, reliable citations across multiple AI platforms typically takes several months of sustained work.

Which AI platforms do you optimise for?Amy Scriven2026-10-02T09:29:19+00:00

Which AI platforms do you optimise for?

We optimise for visibility and citations across the major generative AI platforms, including ChatGPT, Google Gemini and AI Overviews, Perplexity, Claude, and Microsoft Copilot. Each platform sources and weighs information slightly differently, so our strategy accounts for the specific patterns each one favours when selecting content to cite.

Do I need GEO if I already do SEO?Amy Scriven2026-10-02T09:28:48+00:00

Do I need GEO if I already do SEO?

Yes. SEO and GEO work together, but they capture different audiences. A growing share of searches, particularly informational and comparison queries, are now happening inside AI chatbots rather than traditional search engines. If your business only invests in SEO, you’re invisible to anyone asking those questions through AI tools. Strong SEO foundations make GEO easier to implement, and GEO often builds authority signals that benefit your traditional rankings too.

What’s the difference between GEO and traditional SEO?Amy Scriven2026-10-02T09:28:24+00:00

What’s the difference between GEO and traditional SEO?

Traditional SEO focuses on ranking your website in search engine results pages, measured by position, clicks, and traffic. GEO focuses on earning citations and mentions inside AI-generated answers, where there’s no traditional “ranking,” only whether or not you’re referenced at all. While SEO optimises for how Google’s algorithm ranks pages, GEO optimises for how AI systems select, process, and cite content across platforms like ChatGPT, Claude, and Gemini. The two disciplines share a lot of technical overlap, which is why we deliver them as a combined strategy rather than two separate services.

What’s the difference between GEO and AEO?Amy Scriven2026-10-02T09:27:42+00:00

What’s the difference between GEO and AEO?

GEO and AEO (Answer Engine Optimisation) are closely related and often used interchangeably, but there’s a subtle difference. GEO focuses specifically on generative AI platforms that create original, conversational answers, such as ChatGPT, Gemini, and Perplexity. AEO is the broader discipline of optimising for any answer engine, including featured snippets, voice search, and Google’s AI Overviews. In practice, we treat them as one connected strategy, since the technical and content foundations that support one almost always support the other.

How do you measure GEO success?Jasmine Prebble2026-05-07T08:09:26+00:00

How do you measure GEO success?

We track AI citations across all major platforms, monitor mention quality and frequency, analyse content performance in AI responses, and measure the business impact of increased AI visibility. Our reporting provides comprehensive insight into your generative engine performance.

What makes GEO different from traditional SEO?Jasmine Prebble2026-05-07T08:09:05+00:00

What makes GEO different from traditional SEO?

GEO focuses specifically on earning citations in AI-powered search results rather than traditional search engine rankings. Traditional SEO is centred on improving rankings in search engine results pages (SERPs), whereas GEO targets citations in AI-generated answers. While SEO optimises for Google’s (or your chosen search engine’s) algorithm, SEO optimises for how AI systems select, process, and cite content across platforms like ChatGPT, Claude, and Gemini.

Insights