All posts by Olivia Smith-Lal

Digital Marketing
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How To Calculate ROAS In Google Ads

Google Ads is a great digital marketing platform for products and services; not only with the goal of driving traffic to your site and increasing brand awareness but also in increasing your number of sales, or leads. With Google search ads working on a cost-per-click model, advertising can be expensive, which is why measuring the […]...
Digital MarketingSocial Media Marketing
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LinkedIn Ads – Top 10 Ways To Find Your Target Audience

LinkedIn Ads can be a great tool for businesses, however, unlike other ad platforms, LinkedIn brings the advantage of a set-up purely for business networking. LinkedIn Ads was originally set up with B2B advertising in mind, as a way to connect with audience members who are in already in a business mindset, however, it does […]...
Digital MarketingFacebook
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Facebook Ads – Top 5 Benefits For Businesses

When it comes to digital marketing there are a number of different options, from Google Ads to paid socials like Facebook and Instagram, all of which can have a real impact on your overall online presence.  Over 80% of all internet users use Facebook. Although you may jump to assume this is mostly young people, […]...
Google Local Service Ads
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What Are Google Local Services Ads?

If your business works within the service industry then you will have no doubt heard about Google’s new Local Services Ads (LSAs). Our ultimate guide to LSAs breaks down this new ad format; what they’re all about and how your business can get the most out of them. What Are Google Local Services Ads? Google’s […]...