SEO That Gets You Found on Google and ChatGPT
Are you struggling to see the increases you need in rankings, website traffic, enquiries or sales? Or finding that when potential customers ask ChatGPT for a recommendation, your competitors are named instead of you? If the answer is yes, we can help with a fully managed SEO campaign that improves your visibility on Google and in AI search.
We offer a free consultation by phone or Google Meet, where we’ll discuss your business, your goals and your current SEO. Using premium SEO tools, we’ll uncover the areas of your website and strategy that are holding you back, including how visible you are in AI tools like ChatGPT, so you’ll walk away with a clear understanding of the steps needed to improve your search visibility and how we’d work with you to achieve it.
Partner with an SEO agency that takes the time to understand your business and your objectives. We’ll build a strategy grounded in detailed research, focused on what it will actually take to achieve your goals.
Once engaged, we’ll put that strategy into action using white-hat-only SEO methods, turning your website into a trusted, authoritative source for Google, AI search tools and, most importantly, your prospects.
Our Promise
Free SEO Audit
Want to know how Google rank your web site? We’ll provide a detailed SEO audit that will give you a better understanding of key metrics that contribute to current ranking.
Fair Pricing
Every SEO campaign is different, to make things transparent we’ll calculate how many hours per month you require, based on the complexity of your campaign and translate this to a fixed monthly fee.
Flexible Agreements
From the outset we’ll provide you with realistic expectations of timescales to achieve your goals. Our SEO team will create an SEO strategy and set targets for when your keywords will rank.
Your SEO Team
With a team of SEO experts, we will build a team around your campaign including a lead technical SEO manager, outreach & content marketing manager and a backlink builder – all based in-house!
Regular SEO Reporting
A vital part of your SEO, we will monitor your campaign and report and changes on a monthly basis. As well as statistical reporting, we also set a monthly meeting to discuss what we’ve achieved, key results and a plan for the following month.
Best-in-Class SEO Software
Over the years, we have developed our preferred SEO software tools which we consider the best in class for each aspect of your SEO campaign. We invest £1000’s each month on world class tools to assist us with each component of SEO.
Our SEO Services
SEO Service Focuses
Keyword Research
Using best-in-class SEO software, our team conducts a round of detailed research to reveal the best keywords for us to focus our attention on. Keyword research provides metrics such as search volume, competitiveness and estimated difficulty which has a bearing on our recommendations. Understanding at an early stage which keywords are worthwhile is absolutely vital to a successful SEO campaign and the value of this early-stage SEO process should not be underestimated.
Content Optimisation
Content is an important part of SEO and GEO and also an overlooked aspect. Optimisation of content is carried out through expert, creative writing, backed up by signals taken from industry leading SEO content writing software. This software ranks the ability of page content to be able to rank organically and also has the ability to analyse competitor’s content already ranking on page 1 of Google. You may have heard the phrase ‘content is King’, there is no better way of describing the importance of high quality content as part of an overall SEO strategy.
Technical SEO
Ensuring your web site is fault-free is a crucial part of our SEO process. We use multiple premium SEO tools to crawl your web site and provide us with reports detailing areas that require improvement. This includes areas such as titles, tags, metadata, structured data, mobile performance, broken links and so on. Having a fast loading web site that is free from common errors means your web site itself won’t hold back the possibility of being ranked higher than your competition.
Link Building
Link building done correctly is still an important aspect of SEO, one which many website owners and agencies can get wrong easily. Planning a link building project to achieve the goals that have been set out is imperative to the success of being ranked for competitive keywords. A mass link building programme rarely works and often causes damage to the success of an SEO project. Carefully researching and approaching link building with caution is vital to ensure only the best quality links are built. Link building is a key aspect of influencing search engine algorithms to rank highly in search engine results pages. We have a very specific approach to Link Building Services that ensures we only build high quality links to our client’s web sites.
How to Choose an SEO Agency
Choosing an SEO agency can be a minefield, with so many varying opinions and strategies, finding the right match for your business is an increasing difficulty that small and medium sized businesses face. There are a number of must-haves when considering partnering with an agency providing SEO services.
Must-Haves When Considering an SEO Agency:
SEO Strategy
“If you fail to plan, you are planning to fail!” – it’s that simple. SEO strategies can vary depending on the business objectives of the campaign, your marketing manager should take time to understand what you’re trying to achieve and if necessary make suggestions on how to maximise the opportunities from a successful seo strategy.
Putting in the leg work at the start of a relationship means that everyone is clear which gives the best chance of the SEO agency to deliver favourable results.
Keyword Research
A vital part of any search engine optimisation plan is to ensure a round of detailed keyword research is undertaken, not only at the beginning of a project but during the course of ongoing SEO management. This often overlooked stage of the SEO campaign is part of the foundation of success, and quality time should be allocated, ensuring you know exactly which keywords are worthy of attention.
Key metrics such as search volume, competitiveness and keyword difficulty give an indication as to whether chosen keywords are worth targeting. Through use of leading SEO software, your chosen digital marketing agency should be able to identify keywords with informational, navigational and commercial intent.
Competitor Research
Understanding what SEO strategies your competitors are using is an important consideration, especially if you plan to dislodge said competitors from page one of search engines. There are various techniques that an SEO agency has available to them to get a comprehensive understanding of competitor SEO strategy.
Through use of various SEO software packages, detailed information about where your competitors are obtaining backlinks can be found, as well as getting an indication of any strategies that they may be using. This information is invaluable for an SEO services agency to understand where there are gaps to fill and where they can improve their client’s SEO campaigns.
On-site SEO
Often referred to as on site, on page or technical SEO, these interchangeable terms mean ensuring your web site is error free, page elements and content are optimal. Depending on the platform and hosting, there are all kinds of opportunities to ensure your web site is optimised for Google – these range from more technical SEO elements such as reducing page speed load times to more simple structuring content correctly through applying the correct headings and paragraphs.
It’s very common to hear web site owners claiming their web site is ‘SEO Friendly’ but upon a more detailed technical SEO audit, it often transpires that very little effort has been made to ensure elements are correctly structured on the page. This misguided attitude towards on site SEO can lead to fundamental issues with rankings in search results pages which requires an SEO manager to resolve as part of overall SEO services.
Off-site SEO
We’ve already covered the misconception of thinking SEO is ‘done’ by simply making adjustments to on site SEO elements. Search engines have complex algorithms to decide where to rank a web site and search engine optimisation is a vast subject that requires a dedicated team of digital marketing managers who have a granular understanding of each aspect. Off site SEO mainly centres around building high quality backlinks using a content marketing strategy as well as comparing competitor link profiles to ensure no gaps exist.
If you’re going to outrank your competitors then a solid SEO strategy is going to need to be in place, along with the tech tools to monitor and measure results. Identifying and outreaching for backlinks is all part of a rounded SEO service that your SEO team should be constantly working on which is often a time-consuming part of any SEO campaign.
ChatGPT & AI Search Optimisation
More customers are now asking AI tools like ChatGPT, Google’s AI Overviews, Gemini and Perplexity for recommendations instead of scrolling through search results. These tools often name just a handful of businesses, so we optimise your website to make sure yours is one of them. That means structuring content to answer real customer questions directly, adding detailed structured data and making sure your business details and reviews are consistent everywhere they appear online.
AI tools also pay close attention to what others say about you, so we build mentions and links from reputable websites and make sure your site is fully accessible to AI crawlers and search engines such as Bing, which ChatGPT relies on heavily. Because AI draws on many of the same signals as Google, this work strengthens your traditional rankings at the same time. For a dedicated AI-first strategy, explore our GEO services.
AI Visibility Tracking & Reporting
You can’t improve what you don’t measure, so we track your AI visibility as closely as your Google rankings. We check how often your business appears in AI answers for the searches that matter most to you, see which competitors are being recommended instead, and identify the sources AI tools are drawing on, so we know exactly where to focus our efforts.
We also measure the visits and enquiries arriving from tools like ChatGPT and Perplexity in Google Analytics, so you can see the real business impact rather than just visibility. All of this feeds straight into your monthly report and strategy call, showing how your presence in AI search is growing alongside your organic traffic. Want to see where you stand today? Start with our AI Visibility Audit.
Content Marketing
You can’t improve what you don’t measure, so we track your AI visibility as closely as your Google rankings. AI search is still new territory for most businesses, and without proper tracking it’s impossible to know whether you’re being recommended or overlooked.
We check how often your business appears in AI answers for the searches that matter most to you, see which competitors are being recommended instead, and identify the websites and sources AI tools are drawing on, so we know exactly where to focus our efforts. We also measure the visits and enquiries arriving from tools like ChatGPT and Perplexity in Google Analytics, so you can see the real business impact rather than just visibility.
All of this feeds straight into your monthly report and strategy call, showing how your presence in AI search is growing alongside your organic traffic. Want to see where you stand today? Start with our AI Visibility Audit.
SEO Pricing
The cost of SEO services directly affects how much work your agency can deliver each month, and therefore how quickly you’ll see results. Most agencies charge a monthly retainer, and at Heavyweight Digital the majority of our SEO projects fall between £760 and £1,520 per month + VAT, depending on the size of your website, how competitive your market is and what you want to achieve. SEO pricing varies widely between agencies, so it’s worth getting more than one quote, but compare what’s actually included rather than just the price, as each agency’s strategy, deliverables and reporting can differ significantly.
Summary
Choosing the right SEO agency comes down to more than promises. Look for a partner with a proven track record, a clear understanding of every part of SEO, and the honesty to set realistic expectations. Be wary of anyone guaranteeing first-page rankings or offering cheap, quick-fix link packages.
SEO is a long-term strategy, and it delivers the strongest results when every element works together, from technical and on-page SEO to content, link building, local SEO and visibility in AI tools like ChatGPT. That’s why every Heavyweight Digital campaign is built on detailed research and a clear plan from day one, delivered by our in-house team using white-hat methods only.
Finally, you should always know exactly what you’re paying for. Every month, you’ll receive a clear report showing what we’ve done, the results achieved and what’s planned next, followed by a strategy call to talk it through. Ready to find out what SEO could do for your business? Claim your free SEO audit today.
Free SEO Audit
Claim your free SEO audit – we’ll thoroughly check all aspects of your web site and general SEO health. Once complete, we’ll be able to discuss any areas of improvement and strategy to improve organic visibility.
FAQs
Not necessarily. Many businesses work successfully with agencies elsewhere in the UK, as most SEO work, meetings and reporting happen online. What matters more is the agency’s experience in your industry, its understanding of your target area and how well it communicates. Heavyweight Digital is based in Essex and works with businesses across the UK through regular video calls and monthly reporting.
The best measure is the number and value of the enquiries or sales your organic traffic generates, compared to what you spend. Tracking form submissions, phone calls and sales from organic search in Google Analytics shows whether SEO is paying for itself, while rankings and traffic show whether the campaign is heading in the right direction.
Yes. Links from reputable, relevant websites remain one of the strongest signals Google uses to judge a website’s authority, and mentions on trusted sites also influence which businesses AI tools recommend. What has changed is that quality matters far more than quantity, and low-quality or paid links can do more harm than good.
Warning signs include guaranteed first-page rankings, very cheap packages promising hundreds of backlinks, vague reporting that focuses on rankings rather than enquiries, a lack of real case studies and an agency that won’t give you access to your own accounts. A good agency is transparent about what it does, sets realistic timescales and measures success by business results.
You should. Any content written for your website, the website itself and all your accounts, such as Google Analytics, Search Console and your Google Business Profile, should belong to your business. At Heavyweight Digital, everything we create for your website is yours to keep, and it’s worth confirming this in writing with any agency before you sign.
Yes, as long as the handover is managed carefully. Your new agency should audit the work already done, make sure you have full access to your website, Google Search Console, Google Analytics and Google Business Profile, and avoid making sudden large-scale changes. Rankings are built on your website and its reputation, not on the agency itself.
Yes. Google still handles the vast majority of searches, and AI tools like ChatGPT draw heavily on search engine results and well-optimised websites when forming their answers. Strong SEO makes your business more likely to appear in both, so rather than replacing SEO, AI search has made good SEO even more important.
SEO (search engine optimisation) focuses on ranking your website in search engines like Google, while GEO (generative engine optimisation) focuses on getting your business mentioned and recommended in AI-generated answers from tools like ChatGPT, Gemini and Google’s AI Overviews. The two overlap heavily, as AI tools rely on many of the same signals, which is why Heavyweight Digital combines both in its SEO campaigns.
For most small businesses, yes, because SEO brings in enquiries without paying for every click, and the results continue to build over time. It works best for businesses whose customers search online before buying, and where a single new customer is worth enough to justify a monthly investment over several months while rankings grow.
An SEO agency improves how visible your website is in search engines and AI tools, so more of the right people find your business. That typically includes researching the keywords your customers use, fixing technical issues, creating and optimising content, building links from other websites, managing your Google Business Profile and reporting on rankings, traffic and enquiries each month.
At Heavyweight Digital, most SEO projects cost between £760 and £1,520 per month + VAT, depending on the size of your website, how competitive your market is and what you want to achieve. After a free audit, we provide a fixed monthly proposal with no hidden costs, and you can read more in our SEO pricing guide.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This expansion of the original E-A-T Expertise, Authoritativeness, and Trustworthiness principle used by Google is used to assess content quality and introduced experience as a key factor. Here’s a breakdown of each component: Experience – this is the newest addition to the original E-A-T criteria. Experience refers to the practical encounter or observation the content creator has in the field related to the content – essentially someone who specialises in a certain field should be able to use their first-hand experience to provide a useful and insightful perspective on their specialist subject. Expertise is about having specialised knowledge or skills in a specific domain. This can be formal, like having credentials or professional training, or informal, demonstrated through the depth of understanding shown in the content. Authoritativeness refers to the reputation of the writer or the website. An authoritative source is recognised by peers and other experts in the field as a go-to resource for quality information on specific topics. Trustworthiness relates to the accuracy and legitimacy of the website and its content. It also encompasses the security of the site (e.g., using HTTPS) and transparency about authorship and affiliations. Google uses these criteria to help determine the quality of a webpage and its content, which in turn influences the page’s search rankings. The goal is to prioritise content that not only is created by knowledgeable sources but also reflects real-world experience and is deemed reliable and honest by users.
Running a comprehensive audit at the start of an SEO project sets a solid foundation and will uncover any high priority errors, warnings and notices. Our SEO audits work through all elements including crawling & indexing, meta & structured data, content, links & navigation, images, security, links & navigation. The initial SEO audit is vital to set the groundwork and build out a detailed strategy.
On-page SEO is a vital part of the overall SEO process whereby we focus on optimising individual web pages to make them more search engine-friendly and user-friendly. A good SEO will start by optimising meta titles, meta descriptions and content. Ensuring not only that your website’s content is not relevant to users but also structured in a way that search engines can easily read, ultimately improving your website’s visibility in search results.
Choosing an SEO agency should be based on their track record, expertise, transparency, and the ability to understand and align with your business goals. Look for agencies with proven results, clear communication, and a strategy that fits your specific needs.
Yes, Heavyweight Digital is a specialist SEO agency. We have a dedicated SEO team focussed on SEO and related digital marketing services, ensuring deep expertise and a comprehensive approach to search engine optimisation. Heavyweight Digital’s SEO team consists of in-house SEO managers, executives, strategists, an SEO coordinator and content writers.
The time it takes for SEO to show results can vary depending on several factors, including the competitiveness of your industry, the current state of your website, and the strategies implemented. Typically, you might start seeing noticeable improvements within 3 to 6 months for a brand new website. The speed in which Google rank your website can be improved by following a structured process of ensuring all elements of your SEO are in tune with your campaign objectives. This will be everything from on-page SEO, content strategy and link building. Other factors such as domain age can have a bearing – older domains can sometimes be seen as more reputable. If your website already has a reasonable domain authority then this can speed up the results.
Heavyweight Digital is chosen for its expertise in delivering cutting-edge SEO strategies that drive real-world results. Our team of SEO experts specialise in various aspects of SEO, ensuring tailored solutions that meet our clients’ unique business needs. When partnering with Heavyweight Digital for SEO, we’ll become an extension of your marketing team – and if you don’t have one, you can lean on us not only for our SEO expertise, but all of the digital marketing knowledge our team holds.
Heavyweight Digital’s SEO Results
Real first-page rankings we’ve achieved for clients across a wide range of industries, from local trades and property to ecommerce and professional services.
Cafe EPOS
Hospitality Job Agency
Blocked Drains
Building Surveys Essex
Pest Control
Mortgage Advisor Colchester
Microsoft Ads Management
EPC Survey
Letting Agents Essex
Trade Windows
Google Ads Management
Vintage Watches
Vintage Seamaster
Video Editor London
Fire Alarm Maintenance London
CCTV Installation Kent
Office Decorators
Mobile Homes Spain
Industrial Floor Painters
Click Fraud Google
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