Heavyweight Digital is responsible for £1000's of law firm marketing budgets with one goal in mind - attracting prospects at the precise time they're searching for legal services in a bid to generate our legal clients' new business leads.
One of the best methods of digital advertising for solicitors is one that brings your ideal clients to you at the precise moment that they are searching for a solicitor.
As solicitor advertising specialists, we are renowned for helping law firms grow through paid search, social media and organic search.
Having worked with many solicitors, we have the experience and skills necessary to create a winning Google Ads and SEO strategy for your law firm. We've worked on many PPC advertising campaigns from generating conveyancing leads, wills & probate to employment and family law. If you're looking to generate new leads for your legal firm then we can help develop a strategy and build campaigns that are tailored specifically to convert. We look at everything from detailed keyword research for your legal services to landing page design and usability, through to the content and messaging that is being displayed on your website. We advise on the positioning of call-to-actions, whether these be buttons, phone numbers, or contact details to ensure your campaign has the best chance of success.
We have achieved fantastic results for many solicitors through well-designed Google Ads, social media, and SEO for solicitors - provided you do not geographically overlay existing clients' campaigns & services, we can do the same for you.
We currently run Google Ads and SEO campaigns for:
Conveyancing
Wills, Trusts & Probate
Family & Relationships
Employment
Business & Commercial
Motoring Offences
If you area of law is not listed, this doesn't mean we cannot advertise it - get in touch to discuss.
We’ve worked with a number of solicitors throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns to get the very lowest cost per enquiry. Our legal campaigns are built specifically to entice prospects to call into your business and book a job. Furthermore, we have worked with various solicitors, optimising their campaigns for calls and form leads. If you’re looking for a company to help manage your Google Ads campaign then look no further, we have years of experience in producing the highest ROI for solicitors.
One of the most important and often overlooked aspects of running a successful search campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we inherit solicitors campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track the number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat, installs your app, and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
Get in touch: 01245 206456
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for solicitors looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets, and desktops and often brings a more mature audience.
META Ads for legal services is quite simply a no-brainer! We can target very specific audiences within defined geographical areas as well as people who like your competitor’s Facebook pages. Remarketing to visitors of your website is also a fantastic way to create a loyal customer base who will have a huge lifetime value to your business.
There's more to local SEO than just opening a Google Business Profile for your law firm and hoping you'll be found. Local SEO is a search engine optimisation strategy that will help your law firm be more visible in local search results on Google.
We are a team of digital marketing experts who have worked with solicitors for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review. Get in touch to discuss your requirements and learn how we can generate enquiries for your business!
Get in touch today to discuss how Heavyweight Digital can help you get more from your digital marketing
