Are you a Skip Hire Company looking to increase your enquiries
or perhaps lower your cost per lead on Google Ads?
Common Challenges For Skip Hire Companies Using Google Ads
A common challenge for skip hire companies can often be your competitors clicking on your ads. Through first-hand experience we often find that a number of skip hire companies are victims of click fraud. This unscrupulous behaviour is when a competitor skip hire company intentionally clicks on your Google Ads to inflate your costs. By inflating your costs, it is likely you may suspend your ads or your daily budget may run out. This means your competitors then take prime position on Google and get the leads that could have been yours. If you’ve run Google Ads campaigns before for your skip hire business, it’s highly likely you’re familiar with high cost per click and the devastating effects of other skip hire companies clicking on your Google Ads.
This is why we developed an anti-click fraud Solution called Click Guardian. Click Guardian allows you to prevent click fraud and most importantly, prevent budget wastage. Click fraud can also cause a high cost per lead due to the inflated costs.
With the average cost of skip hire in the UK from around £90 for a 4 yard skip, up to £340 per week for a large skip (according to the HouseHoldQuotes.co.uk), it is extremely important that skip hire companies get the lowest cost per lead to ensure the business is profitable.
Why work with Heavyweight Digital?
We’ve worked with skip hire and waste removal companies throughout the UK for over 15 years and have an unparalleled understanding of how to build, manage and optimise these types of campaigns. Working with small and medium sized skip hire companies, our campaigns are built specifically to attract enquiries from customers who genuinely want to hire a skip, whether that be small 4 yard or a larger 12 yard skip.
One of the most important and often overlooked aspects of running a successful Google Ads campaign is having a quality website and/or landing page. We will ensure you have the optimal layout, information and elements such as phone numbers and quote forms in the correct place both on desktop and mobile.
It’s outrageous how often we see skip hire campaigns previously managed by other ‘big’ agencies where conversion tracking has not been configured correctly, or sometimes not at all. By having conversion tracking, we are able to track a number of conversion actions such as; when a user calls you, when a user submits your contact form, when a customer interacts with your live chat and so on. The more data points we can track, the better we can optimise your Google Ads campaigns!
What other marketing channels are there for my skip hire business?
Similar to Google Ads with an increasing user base, Microsoft Ads, formerly BING Ads is a useful additional channel for skip hire companies looking to expand their reach to audiences other than Google. The BING search engine is the default search engine on all Microsoft laptops, tablets and desktops.
Facebook Ads can be a fantastic way to reach your target audience who are looking for a local skip hire company. Defining carefully selected audiences, we’re able to target specific geographical regions, people who are interested in home improvements, home owners and Facebook users who like other related skip hire businesses aswell as remarketing to users who have visited your skip hire business before.
Local Skip Hire SEO
Google Map listings combined with carefully choosing a series of skip hire related keywords closely related to your business in order to rank amongst first page organic results in Google. We have a history of proven process for obtaining first page results for highly competitive keywords – ask us today about other skip hire companies who we have ranked on page 1 of Google!
Want to get more from your digital marketing budget?
Skip Hire Advertising Experts
We are a team of digital marketing experts who have worked with skip hire companies for many years, ensuring we generate high quality leads at an affordable price through the use of PPC and SEO. If you already have a campaign running, whether that be Google Ads or search engine optimisation, we’ll provide you with a free, detailed review – if not, we offer a fully managed package from £395 p/m (including your Google Ads budget!) Get in touch to discuss your requirements and learn how we can generate enquiries for your skip hire or waste removal business!
- Unit 5 Old Park Farm, Ford End, Essex, CM3 1LN
- 01245 206211