When it comes to digital marketing there are a number of different options, from Google Ads to paid socials like Facebook and Instagram, all of which can have a real impact on your overall online presence.
Over 80% of all internet users use Facebook. Although you may jump to assume this is mostly young people, even 65% of over 65’s use Facebook. If your target audience is on Facebook then you will want them to notice your business, which is where Facebook Ads come in. Facebook Ads have a number of benefits which can help you reach many different goals relating to your online presence, including generating increased: brand awareness, website traffic, post engagement and conversions.
What exactly are the benefits?
Our top 5 benefits of using Facebook Ads are as follows:
- Specific Audience Targeting
Using Facebook Ads you can advertise your business, or a specific product, multiple times a day, to those who matter most. Facebook ads allows you to break down the audience you advertise to by:
- Relationship status
- Job title
By breaking down your potential Facebook audience to such a granular level, you can be assured that your budget is not being wasted by advertising to those who are unlikely to complete business with you.
- Measurable Results
With Facebook Ads the numbers speak for themselves.
Facebook has a number of tools which allow you to see how your ads are performing, all thanks to the Facebook Pixel. The Facebook Pixel allows you to track website activity linked to your ads and shows measurable metrics such as impressions, clicks, landing page views, leads and more.You can even see which audiences have generated most of your key metric and redistribute your budget to these areas.
- Exposure Across Multiple Platforms
When it comes to Facebook Ads Manager, you can target more than just the Facebook app, you can target the whole of the Facebook family including: Instagram, Messenger and the Audience Network. This means you can reach a whole host of different internet users, without having to do any extra work and all from the click of a button.
- Grow Your Business
Facebook audiences can be created based on a number of events tracked by the Facebook Pixel, including people who have added to cart, contacted your business, made a purchase and more. Using a lookalike audience, Facebook can help you advertise to an audience similar to those who have made any of these actions, helping you reach new customers you may have not reached otherwise.
- Budget Friendly
With many forms of marketing you need a fairly decent sized budget just to get started. With Facebook Ads you can advertise using any size budget; either a daily budget, or on a lifetime basis. Depending on whether you have hundreds to spend or thousands, you can create a Facebook audience to match, predicted by the estimated daily results tool.
The only issue is overspend on the wrong audience, or underspend on another, which can have a real impact on the results you see.
This is where our Facebook Ads management service at Heavyweight Digital comes in. Contact us today on 01245 206456 to find out more!