There’s nothing more frustrating for PPC managers and advertisers than wasted ad spend. Unfortunately click fraud is a very real activity. Our clients overall have an average of 41% cleaner traffic since using our managed Click Cease service.
Using our click fraud calculator, you can quickly assess how much you could save monthly and annually.
Ad Fraud Prevention ROI Calculator
What is click fraud?
Click fraud occurs when people or automated bots click on pay per click ads with the intention of generating fraudulent clicks and impressions, resulting in increased ad costs for the advertiser and reduced return on investment. Click fraud can take many forms, including malicious fake clicks by competitors, clicks carried out automatically by bots or scripts, and clicks by individuals looking to earn money through pay per click advertising programs such as Google AdSense
Is click fraud still a problem for Google Ads advertisers?
(Updated 11th Septermber 2026)
Despite efforts by PPC platforms and advertisers to detect and prevent click fraud, it remains a persistent problem in 2025, which is why utilising a click fraud protection solution is vital to reduce budget wastage. Using a click fraud cost calculator gives you a quick visualisation of what you could be losing and only takes a matter of seconds to unveil how you could be impacted by this budget-busting activity.
How to calculate the effects of click fraud
Using a ad fraud cost calculator is the quickest way to estimate the size of the problem. However, this is only an estimate of the savings that can be made – each advertiser will suffer from the effects of click fraud to different degrees, so trialling a click fraud solution is the only true way to calculate exactly what you can save.
How much does ClickCease cost per month?
Click Cease through Heavyweight Digital, as part of a managed Google Ads campaign costs £25 + VAT per month.
Is click fraud illegal?
Yes. Click fraud, repeatedly or artificially clicking on pay-per-click ads with no genuine interest, whether done manually, by bots, or via click farms is illegal. Depending on the method and jurisdiction, it can breach fraud laws (such as the UK’s Fraud Act 2006) and computer misuse laws (such as the UK’s Computer Misuse Act 1990 or the US Computer Fraud and Abuse Act). It’s also a breach of every major ad platform’s terms of service, which typically results in account suspension and loss of ad spend or revenue.
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