Instagram has become one of the most powerful tools for businesses to use within their marketing strategy, however, there may come a time when you want to step away from your Instagram account. Whether your priorities have shifted, you’re overwhelmed with managing the account, or your business has pivoted, deleting your Instagram business account might feel like the right decision. In this guide, we’ll explore how to delete an Instagram business account, alternative options to consider, and key factors to weigh before making this significant decision. Why You Might Delete an Instagram Business Account Having an Instagram business account means that anyone can view your profile page and engage with it. Whilst it is best practice for businesses to utilise a business account, it leaves you liable to negative engagement from users on Instagram. There are a few reasons why you may feel that the only solution to your problem is to delete your Instagram account, so let's go through some common reasons people choose this route. 1. Changing Business Focus Suppose you've decided to take your business in a different direction, or you feel that Instagram is no longer a key part of your marketing strategy. In that case, you may feel that deleting Instagram is the best course of action for your business. 2. Privacy Concerns Business accounts on Instagram must [...]

We've all been sucked into the amazing prices and special deals that TikTok shop offers, but let's face it, many of us are left asking: Why is TikTok Shop so cheap? And, more importantly, is TikTok Shop safe to use? Let’s break it down from both the buyer and seller perspective—because the truth is, this isn’t just about cheap deals, it’s about how TikTok shop has changed the way we shop and what we consider as, 'low prices'. The User’s Perspective: Deals That Seem Too Good To Miss For buyers, TikTok shop has become the go to for very cheap goods and constant flash deals on products that undercut regular online retailers such as Amazon. In fact, in 2024, 44% of UK adults purchased on the platform out of all of its users. We've all been there - you see a viral video of a product and within minutes it's on its way to you! But here's the reality of why TikTok shops' prices are so low: TikTok subsidies: TikTok is still in growth mode with its shop feature. Unlike other platforms, the social media app funds promotions, covering part of the delivery cost or allowing seller's to provide amazing bargains by footing part of the bill. From TikTok's part, this is an incredibly smart tactic: by covering part of your bill (without you knowing), it makes [...]

Are your Meta (Facebook and Instagram) ads stuck in the learning phase? Unfortunately, many advertisers experience trouble with getting their ad set to exit the Meta Ads learning phase, meaning their ads are not fully optimised according to the platform's algorithm. Our guide will help you understand what the learning phase is and walk you through the three main strategies to exit the Meta Ads learning phase. Understanding the Meta Learning Phase What is the Meta Learning Phase? When launching a new ad set or making significant changes to an existing one, Meta's delivery system needs time to decipher who resonates best with your ad, what placements to use and when to show your audience your ads to ensure that your budget is being spent efficiently to achieve your goals, this is known as the Facebook ads learning phase. Typically, an ad set needs to generate 50 result actions (such as clicks, leads, or purchases) over a seven day period to exit the learning phase. There are three stages of learning within Meta: Learning Limited, Learning and Active, let's delve into each stage in detail. Firstly, we have Learning Limited which occurs when Meta's delivery system predicts that your ad set will not achieve enough optimisation events to go into learning. Next, we have the learning phase which is where most ad [...]

WhatsApp, one of the most popular messaging apps globally, offers a free service to its users. However, its parent company, Meta Platforms Inc. (formerly Facebook Inc.), has developed various strategies to monetise the platform. Here’s an in-depth look at how WhatsApp generates income, its history, and its future revenue plans. How Does WhatsApp Make Money? WhatsApp Business API The WhatsApp Business API is a significant revenue driver for the platform and is the primary way that WhatsApp makes money through business accounts. It is designed for medium to large enterprises, allowing them to manage customer interactions at scale. Businesses are charged based on the number of conversations they initiate with customers within a 24-hour period. WhatsApp's revenue model ensures that businesses only pay for meaningful interactions. Advanced features like automated messaging, customer segmentation, and integration with CRM systems make this API a valuable tool for businesses. Benefits: Customisation and personalisation of messages. Rich media support for enhanced customer experience. Integration with CRM systems for seamless management. Challenges: Initial setup can be complex and requires approval from WhatsApp. Costs can vary significantly based on message volume and region. Click-to-WhatsApp Ads Meta leverages its vast advertising network on Facebook and Instagram to promote WhatsApp interactions through Click-to-WhatsApp ads. These ads encourage users to start a conversation with a business directly on WhatsApp. While [...]

The significance of likes cannot be overstated in these times because they play a crucial role in determining the success of a business page or profile on Facebook.Likes can serve as a valuable metric for measuring the success of social media marketing efforts. High levels of engagement can indicate that a particular post or campaign is resonating with a target audience and can help to build brand awareness and increase customer loyalty.Set up your Facebook page for successBefore you send an invitation for friends to like or follow a page, you will need to ensure that your Facebook page has been set up for success.Ensure that your page is complete and optimisedYou will want to ensure that you have a good, relevant profile picture and cover photo that looks good on both the computer and the mobile Facebook app. You should also make sure that you have filled out all of the relevant information about the business, including the description, the website URL, contact information and location.It's advisable that you select the most appropriate page category and subcategory that will effectively and accurately reflect your industry. Also if you want your followers to be able to invite their friends to follow, make sure to turn on professional mode.Many Facebook page owners neglect the ability to customise the URL so that it is easy to find and remember.Another good idea [...]

So you have a fantastic website, a social media presence and you're ready to dip your toes into the world of Facebook advertising for the first time to help promote yourself online. Great idea! As a Facebook Ads Management Agency, we can vouch for it being one of the most powerful PPC (pay-per-click) tools you can use to achieve your marketing goals.However, in order to get the most out of your Facebook Ads, you need to ensure that you are tracking the actions that your website visitors take. To do this, you will need to know how to add your Facebook pixel to WordPress. This will allow you to set up conversion tracking for both standard events and custom conversions which you can use to make optimisations on your Facebook ad campaigns within Facebook Ads Manager to enhance their performance.Although it may seem daunting, adding your Facebook pixel to WordPress is relatively easy to do. Within this article, you will learn how to manually add your Facebook pixel tracking code via a free plugin with WordPress and how to install your Facebook pixel via Elementor Pro.Installing via Elementor ProElementor Pro is a fantastic page builder that allows everyone to create beautiful looking webpages for your WordPress site. One Pro feature that allows you to install a Facebook pixel tracking code into your WordPress site is the Custom Code tool, this [...]

TikTok is a popular video app which is currently one of the fastest growing social media apps available on the app store and Google play stores. The social media platform saw a huge spike of 315 million app downloads during the global pandemic back in 2020, due to internet users joining TikTok and posting video content as a way of entertainment and sharing their lockdown experiences.Since the global pandemic the number of TikTok's active users has continued to rise and more businesses are now turning to the platform for advertising their products and brands in a new and creative way.This post will break down some of the more significant TikTok usage statistics, including the demographics of users and how using TikTok ads are effecting consumer spending in comparison to other social media platforms.App Store Downloads:The TikTok app is available on the Apple App Store and is also available for android users on the Google Play Store. Combined across both, TikTok statistics show that TikTok has been downloaded over 3 billion times. Of these 3 billion downloads, 383 million of these occurred between January to June 2021. This makes it the most downloaded app, that is not a game, during this timeframe.Alongside these, the Chinese version of TikTok known as Douyin, which shares the same parent company ByteDance,has had an additional 196.6 million downloads.Social Rank:In terms of active users, TikTok [...]

In a world where our privacy is so readily violated online, it is helpful to be able to control some elements of our online status and privacy. Instagram specifically, is quite a hard platform to control many aspects of your privacy and profile. Learning how to hide who you follow on Instagram can offer you an added layer of privacy when you're online.This post aims to offer some solution for people who use Instagram and are looking to find out how to hide who they follow on Instagram from certain people.If you would like to learn more about Instagram, trending social media and digital marketing, check out our other blogs.Is Hiding Who You Follow On Instagram A Good Idea? Before actually hiding who you follow on Instagram from someone, it is a good idea to do so? Sometimes in doing so it can cause more unnecessary drama than it solves due to the nature of how you would need to hide who you follow on Instagram.Until Instagram releases an update that allows you to block your followers list or specific Instagram users from viewing your followers list, the options are quite restricted for hiding who you follow on Instagram. However we do have some options for you.How To Hide Who You Follow On Instagram With A Private AccountIf you have private accounts on Instagram, the way to hide [...]

Looking at the development of web 1.0 to web 2.0 to the current web 3.0, we see how far the development of online communication has come.When reflecting on how quickly social media has developed over the last 15 years, we have an indication of where social media will be in years to come.With these strides that social media has taken recently, the threat of data breaches has also increased. Everyone who uses the internet leaves behind a data trail and social media users must take reasonable steps to protect themselves from information leakage and data spill.What information is stored with social media accounts? Every time that a social media account is created, whether that be Facebook, Instagram, Twitter, Snapchat etc., personal information such as your name, email addresses, phone numbers, birth date, geographical location, personal interests, job profession and more are collected and stored by these companies.Data that is generated on a daily basis is also harvested, for example, likes, comments, posts and clicks.These social media giants leverage this kind of data from its users in order to better target ads to them.A big issue in recent years is how some of these companies will also sell this data onto third party companies and rarely obtain that users knowledge or consent for such data to be sold. This is known as data mining.Data [...]